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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ask Mr. D - Pop-Up Ads Summary:Dear Mr. D,It seems like everyone on the net istalking about pop-up ads. And one morething, what do you think about pop-ups?Signed,Curious-----------------------------------------------------Dear Curious,Love them or hate them, the fact of thematter is - pop-up ads and pop-under orpop-back ads are enjoying an amazingsuccess. Article:Dear Mr. D,It seems like everyone on the net istalking in the neighbourhood pop-up ads. A lot of peoplehate them, but a lot of other people seemto do real we… 2. 13 Facts About Newspaper Advertising By Mike McDaniel Summary: How many times through the paper does it take for you to find your own ad?9 Over half of every newspaper is advertising. More than two-thirds of the huge and heavy Sunday brick is advertising and stuffers and lap cards (those pesky little cards that fall out when you pick it up).10 Newspaper rates are climbing faster than any other advertising media. Find ways to continue to use the paper to increase store traffic, but do it with other advertising too, so the media mix is efficient. Art… 3. Humor in Advertising By Mark Levit Summary: The key to funny advertising is assuring the humor is appropriate to both product and customer. The series of commercials are aimed at 21-29 year old males and the repetition of comical violence (such as a construction worker being impaled on the job and a lumberjack cutting off his own foot) gets less and less funny every time it's viewed. Eventually the joke just wore out and the commercial became annoying and offensive.Humor in advertising tends to improve brand recognition, but does… 4. Testing Headlines By Patrick Quinn Summary: What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.The latter precept, that a headline should actually try to sell something, is not as universally known as it might be. You might care to give it a try yourself.And on the subject of headlines consider this.When trying to write a headline many people tend to go off half-cocked. After that, they write the body copy.Experience shows, howeve… |
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