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(Just go here in case you missed it: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html) Do you know what the right way to have approached this situation would have been? Meaning, if a freelance copywriter wanted to go out and try and 'attract' new prospects (as opposed to chasing them down), can you guess what I should've done? The answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then... I should've mailed the heck out of them! Remember, the best way to generate new business is by using 2-step lead-generation. Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a Article: A few days ago, I exposed a foolish letter I wrote to try and get prospects when I first became a freelance copywriter. (Just go here in case you missed it: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html) Do you know what the right way to have approached this situation would have been? Meaning, if a freelance copywriter wanted to go out and try and 'attract' new prospects (as opposed to moulding them down), can you guess what I should've done? The overthrow is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then... I should've mailed the heck out of them! Remember, the best way to generate new dedication is by using 2-step lead-generation. Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a 'FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys Are Using To Triple Their Sales, Starting Immediately!' Even gambler still -- if you target your message even more directly to your prospects, your response rates would be even higher. Like this: 'FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!' You'll notice, in this headline you've 'double-bonded' with your prospect: You let them know this report is only for 'Retail Store Owners', and only for those retail store owners in 'Tampa'. (And you could've even been more specific than that -- like 'Sporting Goods Store Owners' -- that would be even stronger and more compelling.) Listen, no matter what you're talking about, it's internationally the little subtleties that'll get you from good to great, so pay VERY joust acclaim to them. O.K.? And if your not interested in head great, then why are you even reading this? Right? Now go sell something, Craig Garber http://www.kingofcopy.com
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Great Press Release Can Really Get Your Business Noticed Summary: In particular, press releases have long been aneffective way of letting the public know that your businessexists.Now a press release is not an ad, and any press releasestructured like an ad will be deleted in a second. Too often people doing business online forget about localmedia, and sometimes they can be your biggest champions.Linking your release to a popular story in the news can alsoget an editor's attention. Keepthat in mind and don't get lost in the shuffle.If you do it right, s… 2. What are Text Adverts? Summary:Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience. The one drawback to text adverts is that in order to avoid page clutter only a limited number of adverts will normally be made available per web page and there will only be a limited number of available web pages to advertise on. Article:Not everyone is open-eyed of what are text adverts? Text Adverts … 3. How To Advertise Your Business Online Summary:How To Advertise Your Business OnlineUsing pay-per-click advertising to generate targeted leads for your business.What Is Pay-Per-Click?Pay-per-click is a method search engines use that allows you to list your site at the top of their search engine results. How Pay-Per-Click WorksYou select keywords that allow the search engine to find your ad when someone performs a search using the same words. Article:How To post bills Your stock company OnlineUsing pay-per-click publication to generat… 4. "Secrets To EXPLODE Your Sales With Solo Ads!" Summary:The very best form of online advertisingis Ezine and Newsletter Advertising.And the best type of ad to place is a Solo Ad.Why?First, because Ezines and Newsletters are read by peoplewho have requested to receive those publications.People that read those ezines and newsletters do sobecause they are about a subject that is important to them.That creates a niche or target audience for deliveryof whatever RELATED message you wish to convey.A review of newsletter and ezine directories will yi… |
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