In Advertising Bigger isn’t Always Better



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Summary:
Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Mi


Article:

If you have been following the recent publicity news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Is it considering they feel bad? Is it seeing that they are cheaper? Or is it as they see the level of creative talent of smaller agencies?

Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn’t mean that it’s a one-man show, but that they aren’t part of the  “BIG 6”. Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into pine and you have an recourse that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we trust that major advertisers deserve superior results from their campaigns, don’t get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertisement history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy’s, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking too what agencies they are regular to working with and are looking towards connecting with their consumers in a big way, then they have to look otherwise the ceramic ware and sell in a creative team that can help them do that.

Consumers today aren’t ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have strawberry mark loyalty.

By Louis Victor – New Age Media Concepts, awe-inspiring 31, 2004
info@namct.com



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