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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads By William Swayne Summary: Because your headlines influence the sales results of your ad more than any other element.A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Here's a headline we're testing for a client who sells bumper stickers:"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of "dissonance" with this a… 2. Where Would You Be Without Marketing? Summary: Alternatively you cando a web search for the specific marketing ideas you arelooking to use in your marketing program. If you lack thetalent or time to be creative and generate your ownmarketing ideas, there are marketing agencies that canassist you to build a complete marketing program.When you are planning your marketing program, keep in mindthe hurdles you may face, and think of ways to eliminatethem. Article:Marketing is a frail sister lookout subject that encompasses arange of comm… 3. What's The Frequency? By Harry Hoover Summary: Thomas Smith wrote this in 1885:* The first time a man looks at an advertisement, he does not see it.* The second time, he does not notice it.* The third time, he is conscious of its existence.* The fourth time, he faintly remembers having seen it before.* The fifth time, he reads it.* The sixth time, he turns up his nose at it.* The seventh time, he reads it through and says, "Oh brother!"* The eighth time, he says, "Here's that confounded thing again!"* The nArticle: The more things … 4. Why Your Ad Failed By Robert Warren Summary: This helps promote that "good gut feeling" that your best customers have about you but can't really explain.If your ad isn't built around the right specific customer needs - not wants, not desires, not self-image, but needs - then it's almost doomed to fail.Your ad doesn't establish your own credibility for meeting customer needs.Etch this on your forehead: Credibility begins with evidence of understanding.It's not enough to hit on the right need. Take advantage of the good will that yo… |
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