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Just the basic list includes: ' Yellow page ads ' Newspaper and magazine ads ' Postcards, catalogs, and direct mail circulars in your 'snail mail' box ' Radio pitches interrupting the flow of your favorite songs ' TV ads - about 20 minutes worth per hour now ' Hundreds of storefronts, 'mega' malls, and strip malls ' Highway billboards by the thousands ' Circulars hung on your doorknob ' Illegal signs on stop signs and telephone poles ' Legitimate email messages ' Spam email or UCE (unsolicited commercial email) Just these 11 sources can overwhelm your brain with marketing messages. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages. Article: How do you persuade someone to do what you want them to do? A whole world of marketing exists within earshot us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of 'radar defenses' towards the daily atom-chipping of marketing messages? Take a minute and count up the build-up methods which fight, for your agility (and money) every day. Just the basic list includes: · Yellow page ads · Newspaper and magazine ads · Postcards, catalogs, and direct mail circulars in your 'snail mail' box · Radio pitches interrupting the flow of your favorite songs · TV ads - nigh 20 minutes worth per hour now · Hundreds of storefronts, 'mega' malls, and strip malls · Highway billboards by the thousands · Circulars hung on your doorknob · Illegal signs on stop signs and telephone poles · Legitimate email messages · Spam email or UCE (unsolicited serial email) Just these 11 sources can overwhelm your viscera with marketing messages. Like trapped rats, people develop defenses versus this never-ending onslaught. They throw up a wall or a 'radar defense' that goes into line the minute they smell a 'pitch' or a sales job. Don't fault them. We all do it! So how can you get thereabouts this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious publicity or sly, sneaky tactics. You might get them to trust you for a minute, but it will camp-fire in the long run. You must do two things instead: 1. First, you must establish credibility for yourself and your syndicate as an expert. 2. Second, you must reduce their fears in the vicinity doing business with you. Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product. So how do you hit these two 'simple' things? What will win someone's attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone. Trust! If a seller can get later your defenses with information which makes you trust them, then that credibility will carry over into a sale much of the time. How can you get this credibility? Well, take this next fact as online marketing 'gospel,' for many people have proven its effectiveness. Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities on deck to tip the buyer's credibility scale in your favor. How can we prove this works? Quite easily actually. Take a break from reading this and go title page out a newspaper or magazine for a minute. Which do you trust more, the ads or the articles? Most people will have designs on the articles hands down. Why? Because the articles don't try to 'sell' you anything. Instead, they hand out useful information for educational or other practical purposes. Most of us grew up in a culture which says we can believe and 'trust' what appears in the standard 'news' or 'information' format. In other words, if it appears in print, then we can conjecture and trust the author. So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services! Very few things will create an perspective of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something. Publishing articles literally lets you fly under their advertising 'radar defenses.' So remember these points when deciding whether or not to use articles to promote your business: 1. Few things create as much trust and confidence in the minds of potential customers as reading an document you wrote on a subject which specifically and intensely interests them. 2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust the 'news.' 3. An article, or series of articles, will differentiate you from the competition, who attack people with nothing but sales messages. 4. Providing content-rich, non-sales-oriented articles will also help jack up and solidify your relationship with existing customers so they give you repeat business. ---- Jim Edwards is a syndicated newspaper sob sister and the co- author of an miraculous new ebook, 'Turn Words Into Traffic,' that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link! Click Here ==> http://the-easy-way.com/traffic.html
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Internet Marketing Strategy:The Advertising Co-op Summary: By TARGETED I mean you are advertising directlyto a group that has demonstrated an interest in essentially the area you are promoting.Such as advertising a search engine submission service in an ezine devoted to website promotion.With over 300,00 online ezines in existence findingan ezine that covers your target market should beeasy.To find appropriate ezines for advertising this isone of the best ezine directories available:http://www.topezineads.com/demo.htmlFinal thoughts:(1)Do not a… 2. Click Fraud - Threatening the Internet Economy Summary: It's hard to judge exactly, but click fraud is commonly estimated at 20% to 35% of all PPC ad campaigns.A recently launched lawsuit alleges that Google is aware of the magnitude of click fraud and does not do enough to alert advertisers of the problem.The class action suit launched by Click Defence says that 'Google has an inherent conflict of interest in preventing click fraud since it derives the same amount of income from each fraudulent click as it does from each legitimate click.' … 3. Why You Should Be Writing Articles Summary:Did you know that one of the most effective ways to promote your business online is to write articles for publication in ezines?It's true.Writing articles can successfully drive tons of free targeted traffic to your website and is a technique that is used by many successful online marketers.Why is writing articles such a powerful way to promote your business?Because as opposed to paid advertising, an article is an ezine because the ezine publisher believes the article writer has somethin… 4. Use The Magic Of Words For Effective Advertising Summary: The words we use will sell our product/service, therefore we need to learn to use words in a tried and true personal manner.Getting the customer to take actions that you desire require;Using correct action words! words like 'private site,' 'exclusive members area,' 'insider access' or 'restricted info.' Moreover, people not only love the security of hidden information and the idea that the information/products/services is all together in a single place that's easy to access, learn and d… |
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