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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Secret Money Making Strategy - Learn How to Write Powerful Advertising Copy Summary: I challenge you to clip any ad out of your local paper, contact the merchant that ran the ad, ask him or her how much it cost to run the ad, and then ask them if it brought in 17 times that amount. If you can find a merchant that reports their ad is pulling at even 5 times cost I'd love to see the ad, because the truth is most advertisers are happy if their ad breaks even. It doesn't matter whether you advertise in newspapers, magazines, on billboards, or on the internet, the differen… 2. Search Engine Ranking Summary:At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.Then click on all your links and examine the title bars on the pages you access. To find your site's link popularity on other search engines search the phrase 'free link populari… 3. How To Write Super-Effective Ads and Sales Letters! By Dean Phillips Summary: But you MUST learn the distinction, if you want to master the art of writing effective sales material.Actually, writing effective sales material is quite simple, really. And if you consistently apply those basics, you'll see your income skyrocket!Here's the key: You MUST write every single ad and sales letter using the following classic AIDA formula:A=ATTENTIONI=INTERESTD=DESIREA=ACTIONLet's break down each letter, so that you can understand the full import of the formula:… 4. Joint Ventures Increase Profits Quickly By Nathan Holland Summary: Plus:-you can save money when businesses share operating costs-you can get referrals from other businesses-you can save valuable time when businesses share the workload-you can offer your customers new products and services-you can gain new business associates-you can save money by sharing advertising and marketing costs-you can get free advice and important information from other businessesYou can find businesses to joint venture with online or offline. Article: A joint venture is whe… |
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