Discover "No Results, No Pay" Radio Advertising AndLearn Advertising on mps-advertising.com. Discover "No Results, No Pay" Radio Advertising And article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Discover 'No Results, No Pay' Radio Advertising And Generate New WebSite Traffic. Charles Kangethe (c) Copyright 2004 Here's a simple way to use 'No Results, No Pay' radio advertising and build traffic for your website. Step #1 - Understanding 'PI' - Per Inquiry Advertising. Radio has a unique advertising format known as 'PI' or per inquiry advertising. 'PI's' main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners ! Inquiries are in the form of callers asking for more information. The radio station counts each caller, and re-directs them to your web site address. Step #2 - How To Start a 'PI' Campaign. Find a good directory of all commercial radio stations where you intend to advertise. Some sample Internet resources : http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International Other online resources can be found by searching for keywords like 'Radio Directories.' Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations. Note details such as : * Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules Listener profiles : < Article: Discover 'No Results, No Pay' Radio proclamation And Generate New WebSite Traffic. Charles Kangethe (c) Copyright 2004 Here's a simple way to use 'No Results, No Pay' radio advertising and prepare traffic for your website. Step #1 - Understanding 'PI' - Per Inquiry Advertising. Radio has a unique advertisement format known as 'PI' or per inquiry advertising. 'PI's' main sake is that your plug is aired and you ONLY PAY for inquiries phoned into the station from listeners ! Inquiries are in the form of callers appeal for more information. The radio station counts each caller, and re-directs them to your web site address. Step #2 - How To Start a 'PI' Campaign. Find a good directory of all newscast radio stations where you intend to advertise. Some sample Internet resources : http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International Other online resources can be found by searching for keywords like 'Radio Directories.' Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations. Note details such as : * Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules Listener profiles : * Age, * Income, * Sex, * Location. Step #3 - Decide on Strategy and 'Wanted Response.' Before you contact the radio stations, be express on strategy, goals and have your draft commercials in outline. * Are you promotion a product offer at your website ? Specify product details fully to leave alone paying for 'tyre kicker' inquiries. * Is your 'Wanted Response' to put in an opt-in list ? Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ? * Are you publicity for market research purposes ? Tell listeners how and why they should participate. * Decide how much you are prepared to pay per inquiry. Step #4 - Use Your Strategy To web A 'PI' Proposal Two aims in this step : * Make it as easy as possible for the station to schedule your commercial. * Negotiate the lowest Per Inquiry cost during the best publication time slots. Keep in mind : * Listener profiles you want to reach. * Times you want your plug to go on air. * Which plug will best deliver your 'Wanted Response'. Write to the ad manager by e-mail or normal mail. In your letter : * Introduce yourself. * Inform them this is a 'PI' Per Inquiry advertising proposal. * Inform them you of what you are trying to achieve, refer to your strategy. * Detail your product or service prices and how much you are considering paying for each inquiry. --------------------------------------------------------- Sidebar If your 'Wanted Response' is not selling a product, you must pay for inquiries out of your 'own pocket'. Negotiate a keen cost per inquiry !! --------------------------------------------------------- * Explain how you will handle all the administration For instance writing the spot Outline, handling product fulfilment, dealing with refunds and product support questions. Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*. This is practically *FREE* advertising, as things go you only pay for referrals once a sale is made ! Step #5 - How To Deal With Radio Ad Managers If you do not hear back within a few days, call the station. Commercial radio is a busy environment. Be prepared to explain yourself and autonomic reaction questions quickly and clearly. Radio ad managers are again and again looking for advertisers. That is their job and advertisement fees are the lifeblood of Commercial Radio. However, 'PI' is not the only money earner for stations, so be prepared for a polite but cool reception. If this happens, pick special station and start the process again. The rewards of a successful 'PI' electioneer will pay back your effort many times over. Step #6 - The materialistic Ad Write your commercial's outline to maximise your 'Wanted Response.' Write the outlines for at least two 30 second, and two 60 second commercials. Writing commercials for transplantation is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee. Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself. Listen to the station's ads, jingles, and blockade phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback. --------------------------------------------------------- Sidebar When recording for radio you may or may not want to use your own voice. Radio stations have 'Voices' to record your commercial for a fee yesterday it goes on air. They also have royalty free music to include with your ad. --------------------------------------------------------- Make your commercials memorable, with congenital contact information for listeners to follow up on. When such ads go on air during relevant programming, you can generate considerable traffic. ------------------------------------------------------------ In closing, 'just do it' and learn more than I can show you in a condensed article. Radio is often overlooked by online advertisers, but it can bring good results depending on your 'Wanted Response' and at a surprisingly low cost. Ad Managers are tasked with maximising revenue for the broadcaster. They are flexible and as long as you demonstrate a financial act of grace to the station, they will listen to your 'PI' proposal actively. This is good news for you for for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services. 'PI' is the lowest cost form of put in advertising. Make this a new part of your overall publicity strategy. ------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published generate from England. The 'Simply Easier' found name is your guarantee of high value, quality Marketing Products, Services and Resources. ----------------------------------------------------------- -
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret By Scott Bywater Summary: And in the world of advertising'KNOWLEDGE IS POWERSo unless you want to be like John Wannamaker, the 'father of the modern department store' who once said 'I know that half of my advertising is wasted, I just don't know which half it is' then grab the bull by the horns and start measuring the results of every ad you run' right now!Yours in profits, Article: A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads f… 2. Boost Headline Believability With Specifics By George Dodge Summary: The truth may seem like hype, so you may want to tone it down.Which headline is more believable?"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!""Using This Long Lost Secret, Our Business Really Sky-Rocketed!""Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"The last one is the most believable, isn't it? The second one I'll bet.Now let's look at a comparison that focuses on people who want to lose weight."Over 20 Quick and Easy Ways ToArticle: Do… 3. What's The Frequency? By Harry Hoover Summary: Thomas Smith wrote this in 1885:* The first time a man looks at an advertisement, he does not see it.* The second time, he does not notice it.* The third time, he is conscious of its existence.* The fourth time, he faintly remembers having seen it before.* The fifth time, he reads it.* The sixth time, he turns up his nose at it.* The seventh time, he reads it through and says, "Oh brother!"* The eighth time, he says, "Here's that confounded thing again!"* The nArticle: The more things … 4. Consumer Participation Hierarchy and Consumer Profiling Summary:copyright 2004According to the Journal of Consumer Affairs, (1999), consumer participation can be divided into a six level hierarchy. They tend to have lower levels of education and income and are generally poorly informed about consumer choices. This leaves only 12 % of consumers who are well informed, desire multiple forms of consumer information, and do well in perceiving consumer needs and problems.With the above information one can begin to create a general profile of their ideal cu… |
||||
