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Is Your Advertising... Sexy?

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Ever hear the term 'sexy' advertising? Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Do you engage sexy advertising in your marketing campaign? If not, you should.

"Sexy" advertising refers to ads that are highly targeted, yet artfully subtle - and therefore, extremely attractive to the key consumer.

I'm going to try and curb my use of the word 'sexy' now because I think

Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're in re to discuss here.

Do you engage sexy advertisement in your marketing campaign? If not, you should.

"Sexy" build-up refers to ads that are highly targeted, yet slick subtle - and therefore, extremely exciting to the key consumer.

I'm going to try and curb my use of the word 'sexy' now as I think it's quite blatant, and therefore not sexy at all. So from now on we'll try and call them ads that are "attractive."

What makes an ad (or a person) attractive? People perceive the world through their senses- sight, sound, smell, taste, touch. So if you can brace to them in any of these five ways, then you may very well transform come-hither to them.

Let's talk near upon the word sensual. Not sexual, but sensual. What's that mean?

Are you a sensual person? Maybe you savor the feeling of cool water opposed to your bare skin on a hot summer's day. Perhaps you're easily nominated away on a wild reverie by something as simple as the smell of fresh cut grass. More people are sensual than not sensual, and this greatly affects their hire purchase habits. winsomeness to their senses in just the right way, and you've got paying customers!

Did you know: too much stimulation factually dulls the senses. If your works is bombarded with a high concentration of sensation all at once, it just tunes out! Sounds crazy but it's true. Ever see someone who went overboard with the Botox? Whoa, keep those crazy lips away from me! It's like this: if your eyes are big, and your nose is sort of big too, then your lips should be small. Too much height = NOT a good thing.

Too much grandeur in your publicity is not a good thing either. Again, it's thereabouts sensory overload. If your website is flashing, waving, winking, blinking, making loud crashing noises and also has a very long diatribe on it that puts the fear of God into your reader... well, who do you expect would sit there and take that? NOBODY! A sensual person knows to take it slow and easy, one sensation at a time. So does a smart marketer.

In publicity and in life, you are the master of how people perceive you. Solid distillation is simple, direct, and consistent - and appeals to the customer by way of their senses. That's enthralling advertising. That's the kind of publicity that will call forth in SALES.

Let's ponder this performance thing a bit more.

Attraction is not only all round a visual, house and tactile presentation, but it's also relating to pure energy. The key is to be subtle. Energy that's too strong sends people running the other way!

Direct your energy. Be in the right place at the right time. You can't be gripping if you're not even there! So join the entrepreneur and special interest clubs, participate, speak out, pay a few dollars for those memberships. Visibility is the first step in lovely to behold attractive. Get yourself noticed!

Use subtle messages. Suppose you're a fellow who's trying to get a little from your lady. How to collision course the situation? Well, you could grab her by the hair. But here's a petty gambler idea: be subtly suggestive. Hold her gaze for a little longer than usual. If you're walking together, stroke vis-a-vis her ever so lightly. Maybe later you might gently press your hand into the small of her back, and in this way, quietly plant some thoughts in her head. It's this slow, steady directing of energy that says, "Let's get it on, baby" - without with truth SAYING those words! You need to be equally subtle in your advertising. You don't want your customer to know what you're doing. You just want them to be very, very seized of of you.

Attract your customers with build-up that intrigues, teases, and piques their curiousity. Imagine your reader, meandering along, exploring your website with its taseful, understated message and thought-provoking design. They're not really thinking much through it on a conscious, alert level. But underneath, it's sinking in and getting to them, slowly but surely. THIS is sexy advertising, doing its thing!

Suppose you sell flowers and plants - both of which are quite lovely and don't need much hype to seduce attention. In your advertising, use quality images that really zoom in on the details... a single dewdrop on a velvety petal, some delicate ivy creeping in length a handsome stone wall. Sell your product with understated elegance, tasteful design, short copy and text that's easy on the eyes. That's how to magnet a customer!

The most important and yet most often overlooked fact all but graceful publicity is this: You must emotionally connect with your audience.

Let's talk aimlessly that hypothetical skilled lover guy I mentioned earlier. "Prince Charming," we'll call him. Why's he so charming? He is able to gauge his lovers' emotions, know their fears and weaknesses, and then say just the right thing that will make them feel safe, protected and appreciated. In doing this, he charms, or mesmerizes the object of his desire. In doing this, he mentally connects with them- and that's the attractor of all.

Everybody's talking close to hypnotic copy. It's the kind of writing that, like Prince Charming, puts a spell on your customer, attracts and endears them to you, and most of all, makes them trust you.

A huge part of self-immolation is trust. When your customers feels connected to your brand, they'll come back still and again. They'll tell all of their friends as for you. They'll invest their money in your product beause they really fancy in you!

Want a perfect example of charismatic and expert branding? Disney. You love and let be in Disney, right? How did that happen? Disney slowly and steadily positioned themselves as an icon of puberty dreams, a safe haven for the imagination and a varsity that's as devoted to your family as you are. Disney cares... right? Of course they do. They said so, in their advertising! They make those movies with tender baby animals, and mommies and magic and true love, and it's so emotional and the is so perfect, that you can see the love dripping right down the movie screen and you can feel it rat-tat-tat right forward with your heart.

Talk to your customers they way that Disney talks to theirs. Show them love, every day. Do it in your written materials, and also in your daily interactions with them. They should feel like they're living thing heard, rigged to, and understood. This is the stuff that big, big dreams are made of, and it is damned sexy advertising.

Okay, let's review. We want our ads to be sexy. We want to draw on and mesmerize our key customers. How do we do this?

1. Stimulate their senses (but don't overload them)
2. Direct and focus your energy
3. Keep it subtle
4. Establish an emotional connection

Now you have everything you need go out there and tantalize your try-out of buyers. They're ready for love, so give it to them. blandishment them and disarm them, with winning publicity that sells your product and keeps them attainment back for more. Go on, I know you can do it! You sexy thang.

Copyright 2005 Dina Giolitto. All rights reserved.

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