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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Google Adwords For Beginners Summary:Google Adwords For Beginners Too many people are throwing up a website getting a Google Adwords account and expecting to get a swarm of traffic to the new website. Adwords is advertised as the thing to do to get traffic, but it is rarely explained that to do this you will need to be spending $10 a word just trying to get on the first page of a search. Article:Google Adwords For Beginners Too many people are throwing up a website getting a Google Adwords value and expecting to get a swarm… 2. FREE AD SWAPPING WORKS! Summary: I have tosend a Courtesy Copy to each person that I run an adfor which is more time consuming that just adding them to my mailing list. Another thing I must be careful of is to not carry to manyads so that none of them are noticed. Although the tracking system I use does not show meexactly which ezine I am getting hits from I know I amgetting responses based on the dates and when the ezinesare printed and the fact that 'unknown' shows up as a referral. Then, Iuse the ad for larger, paid… 3. Small Cards, Big Ideas: Alternative Uses for Business Cards By Christopher J. Brunner Summary: Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Or, announce a special event and enclose the cards with all your outgoing correspondence.Make your business card a referral card for your organization or club.That will make it easy to invite a prospect to your next meeting or to introduce the organization to thA… 4. From an Ad to a Web Site Sale Summary: Decisive reasoningdoes not mean that the reader will react logically.There are many factors and formulas (known and unknown)for why a reader will react to advertising. Reaction TheoryMy theory is that the reader will react one of threeways. a) They will react positively and most assuredly move into the fifth and final stage of the sale. b) They react negatively and your efforts have failed. Please note that you may sometimes use what I refer to as 'Negative Advertising'. If you track th… |
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