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The right classified ad can pull thousands of people to your site fast, and have you paying pennies for your visitors. So how do you create an ad that hooks readers and makes them visit your site ready to spend money? You speak directly to your audience in your headline. Creative 'wordy' headlines don't make the cut. Article: The right catalogued ad can pull thousands of people to your site fast, and have you paying pennies for your visitors. So how do you create an ad that hooks readers and makes them visit your site ready to spend money? You speak directly to your try-out in your headline. Creative “wordy” headlines don’t make the cut. You need to shout out to the group of people that need your product. Targeting homeowners so you can save them on their mortgage? Say, “Attention Home Owners”! Want to stop pet owners dead in their tracks? Say “Pet Owners”! And behind you grab their attention, hook them by telling them what you can do for them: “Writers! Make A Six Figure Income From Home”! “Pet Owners! Your Pet Will Love You When…” “Attention Home Owners: Eliminate Your Mortgage Payment NOW--Guaranteed!” The composed headline has one job, and that’s to make the reader stop and invest the time to read your offer. Call to them, tell them what you can do, and then lure them into the rest of your classified. So once you have them hooked with your headline, what are you going to tell them that makes them want to get more information? You give them your product or services major benefit, and tell them on the problem it will solve. For instance: “ Stop Painful Athletes Foot With This GUARANTEED Cure”! Nothing KILLS the germ in athlete’s foot faster! No more painful itching with a single grind or your money back: Details… Some other tips for a killer classified… 1) Never try to sell your offer through the classified itself. Just have them request your sales letter or visit your website. 2) Offer something for FREE to generate action. Your sales letter can really be “FREE Information”. 3) Give them your strongest benefit, and tell them which problem it solves.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Don't Use Your Print Ad on Radio By Mike McDaniel Summary: I don't know about you but I don't drive down the road with a pencil and paper on the seat.Why then should you waste valuable advertising seconds on the radio by telling me your phone number?Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.Most radio ads are second thoughts. Article: I don't know practically you but I don't drive down the road with a pencil and paper on the seat.Why then should you waste valuable advertising seconds on t… 2. Use Comparisons To Make Your Point: It Works Like a Charm! Summary: This, of course,will only work if you use something that the audience is alreadyfamiliar with -- if you don't, you're only doubling theirconfusion!An analogy that we've all heard is the one about fishing: 'Byproviding information to you about marketing (or promotion, orcopywriting, or whatever), we are showing you HOW to fish ratherthan just GIVING you a fish' -- the reason we understand this isbecause we understand the difference (and advantage) of beingable to provide for ourselves ov… 3. Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York Summary: There is probably no one who doubts that PPC is here for the long term. But, there are also other formats in the works such as rich media ads and video ads. In reality, the paid advertising market on the Internet is still in its infancy. They introduced a variety of bidding tactics which have been designed to help the bidder own the market space. This type of bidding can also help you find those markets which are untapped by forcing you to constantly analyze and re-analyze the mar… 4. Modern Marvel - Yellow Pages By Mike McDaniel Summary: Legend has it the printer ran out of white paper in 1883 and rather than wait weeks for a new shipment, used yellow.Then followed research that showed that black type on yellow paper combination was the easiest colors to read, other than black on white.For the most part, the Yellow Pages were the exclusive monopoly of the RH Donnelley and the telephone companies.Then came deregulation and publishers found that selling a second, or third or fourth, book of yellow ads be very profitable.T… |
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