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In fact, having a logo that has an illustrative description of a company name can cause confusion. For example, a company named Crane Productions would not want an icon of a heavy duty crane in their logo, because people might think the company was involved in the construction or heavy duty machinery industry instead of studio or film production. Another company I know of has a diving board icon in their logo because the name of her managerial consulting company has the word 'springboard' in it. Article: Many companies give credit the name of their founder or the region of the schoolmate origin, but that doesn't necessarily mean a faction should design a logo in the vicinity it. In fact, having a logo that has an illustrative description of a squad name can call forth confusion. For example, a complement named Crane Productions would not want an icon of a heavy duty crane in their logo, insomuch as people might think the consort with was involved in the construction or heavy duty machinery industry instead of studio or film production. Another trust I know of has a diving top brass icon in their logo as the name of her managerial consulting detail has the word 'springboard' in it. People are constantly appeal the owner if she teaches diving lessons, so it is obvious that people don't understand what the chorus is all about. Since people can't tell much of the convention by looking at the logo, the owner is probably missing out on a lot of business.
When deciding on a logo, remember to ask others what message the logo sends to them; then ask if the logo does a good job representing the company. If not, make a growth now as things go a logo that sends the wrong message is hurting your company. |
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