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More Cheap Tricks for Promoting Your Business

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In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.

There's nothing like getting valuable exposure and new clients for your business without spending a dime (or perhaps spending just a few). (For specific tips about how to write publishable business articles, see the August 2004 issue of my newsletter, "Marketi

In a recent article, I shared five of my top 10 favorite tricks for promoting your commercial enterprise without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I’m hoping the next five will be just as helpful.

There’s nothing like getting valuable exposure and new clients for your onus without spending a dime (or perhaps spending just a few). Here are five more of my favorite tips for doing just that.

1. Submit an reproach to a area magazine or newsletter. chance are there are lots of publications out there that are geared to your target audience. For instance, I receive numerous publications nigh marketing, communications, and running a business. These types of trading publications are just about steadily looking for articles and information that will be valuable to their readers. And most of them welcome articles that are submitted by experts in the field (i.e., people like you). If you’re not already, familiarize yourself with the publications that your target confabulation reads, such as those published by trade associations or your local retail newspaper (many are found at www.bizjournals.com). Then start pitching articles — not only will you get exposure in front of those who read the publication, but you can send copies of your holograph to clients and prospects. (For specific tips hard by how to write publishable corporation articles, see the renowned 2004 issue of my newsletter, "Marketing Tips from The WriteShop." It’s convenient at www.writeshoponline.com/newsletter_writeshop.shtml.)

2. give publicity in local, low-cost venues. If your deal is local or focused in a specific community, don’t waste your time and money with build-up that reaches audiences much larger than your target. For instance, publicity in a large metropolitan newspaper is unnecessary if your target deadhead is assuredly located in two or three suburbs of the metropolis. Instead, consider low-cost advertisement venues, such as high school football programs, counterfeit newspapers or feeling of identity newsletters. They’ll be more tailored to your target summitry and will be much easier on your budget.

3. Keep in touch with customers via e-mail. Convenient, easy and virtually fr*e, e-mail offers powerful marketing opportunities. If you don’t already, start collecting customers’ e-mail court (with their permission, of course). Sending e-mails too frequently can feed the fire your customers and be counterproductive, so don’t take feasibility of the medium — but using it wisely can be an effective, inexpensive way to keep in touch. Clients will usually be glad to hear from you, especially if you’re using e-mail to send information that is valuable to them, such as announcements of special events, discount offers, helpful newsletters, or articles that interest them.

4. Network, network, network. We’ve all heard that it’s not what you know that matters; it’s who you know. Simply getting to know people is possibly the least expensive and most valuable life you can undertake to help promote your business. If your concern is local, join networking events in your community, many of which are cheesy or even fr*e. (Check your newspaper’s topic section for listings.) And don’t be stingy with your network — when you have two acquaintances who could do occasions together, introduce them to each other. When you share your contacts, you simply balloon your network and others will be more likely to introduce their own contacts to you.

5. Ask for referrals. We all love to get referrals, insofar as they often inflict number — or at least interested prospects — with little, if any, effort from us. But referrals are few and far betwixt and between if you simply wait nearly for them. Instead, those who really want to succeed in frame word-of-mouth place must develop a referral system. When you’ve pleased a client, don’t be averse to ask for referrals. You’ll get more success if you explain out loud what type of clients you’re looking for. And when clients refer you to their friends or contacts, be sure to thank them appropriately. For instance, one of my clients, a floor diuretic company, asks every customer to refer their friends and neighbors. When those friends turn out to be clients, the attend sends the referrer a coupon, which is redeemable for purge services or cash. That way, everybody wins — the new customer, the old customer, and of course, the flooring towel company.

Copyright 2004 Nancy Jackson

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