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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Humor in Advertising Summary: The key to funny advertising is assuring the humor is appropriate to both product and customer. The series of commercials are aimed at 21-29 year old males and the repetition of comical violence (such as a construction worker being impaled on the job and a lumberjack cutting off his own foot) gets less and less funny every time it's viewed. Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions. Advertisers… 2. 10 Ways To Sell Your Ad Space Like Crazy! Summary: Tell your customers when they buy an ad you'llalso add it to your free ebook and message boardfor free.6. Offer to endorse the product your customers areadvertsing before or after their ad. Give your customers a ton of free bonuses whenthey buy ad space. Article:1. Give your customers a discount when they spendover a either dollar quantum for ad space. You canalso make application this tip to the pitch of ads they buy.2. Offer your customers a free discovery for renewingtheir ad order. … 3. A Perfect Online Ad! Summary: a future way to contact your prospect.If you send out an ad with a web site address, even if yourprospect does visit your web site and then leaves, how canyou do a follow-up message to that prospect?If you first get their email address, then send them the website address, then you will be able to send them our a follow-upemail message to help entice them to visit again for a possible sale.And, what would be the 'Perfect Follow-up' to the 'PerfectOnline Ad'?Respond with a short email mes… 4. 7 Questions to Ask Before You Advertise Summary:Most business owners and managers keep a fairly close eye on their marketing budgets. Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was. Advertising is hands down the fastest way to get your message in front of your target market. A little advertising on that site can keep you in your target market's sight all the time. Advertising is good for speeding things a… |
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