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Just the basic list includes: ' Yellow page ads ' Newspaper and magazine ads ' Postcards, catalogs, and direct mail circulars in your 'snail mail' box ' Radio pitches interrupting the flow of your favorite songs ' TV ads - about 20 minutes worth per hour now ' Hundreds of storefronts, 'mega' malls, and strip malls ' Highway billboards by the thousands ' Circulars hung on your doorknob ' Illegal signs on stop signs and telephone poles ' Legitimate email messages ' Spam email or UCE (unsolicited commercial email) Just these 11 sources can overwhelm your brain with marketing messages. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages. Article: How do you persuade someone to do what you want them to do? A whole world of marketing exists fast by us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of 'radar defenses' in transit to the daily proton gun of marketing messages? Take a minute and count up the advertisement methods which fight for your notice (and money) every day. Just the basic list includes: · Yellow page ads · Newspaper and magazine ads · Postcards, catalogs, and direct mail circulars in your 'snail mail' box · Radio pitches interrupting the flow of your favorite songs · TV ads - somewhere about 20 minutes worth per hour now · Hundreds of storefronts, 'mega' malls, and strip malls · Highway billboards by the thousands · Circulars hung on your doorknob · Illegal signs on stop signs and telephone poles · Legitimate email messages · Spam email or UCE (unsolicited canned show email) Just these 11 sources can overwhelm your head with marketing messages. Like trapped rats, people develop defenses this never-ending onslaught. They throw up a wall or a 'radar defense' that goes into stroke of policy the minute they smell a 'pitch' or a sales job. Don't denunciate them. We all do it! So how can you get everywhere this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious publication or sly, sneaky tactics. You might get them to trust you for a minute, but it will explode in the long run. You must do two things instead: 1. First, you must establish credibility for yourself and your proceedings as an expert. 2. Second, you must reduce their fears throughout doing business with you. Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product. So how do you engineer these two 'simple' things? What will win someone's attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone. Trust! If a seller can get retarded your defenses with information which makes you trust them, then that credibility will carry over into a sale much of the time. How can you get this credibility? Well, take this next fact as online marketing 'gospel,' for many people have proven its effectiveness. Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities findable to tip the buyer's credibility scale in your favor. How can we prove this works? Quite easily actually. Take a break from reading this and go marking out a newspaper or magazine for a minute. Which do you trust more, the ads or the articles? Most people will choosy the articles hands down. Why? Because the articles don't try to 'sell' you anything. Instead, they hand out useful information for educational or other practical purposes. Most of us grew up in a culture which says we can believe and 'trust' what appears in the standard 'news' or 'information' format. In other words, if it appears in print, then we can admit and trust the author. So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services! Very few things will create an sub-plot of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something. Publishing articles literally lets you fly under their advertising 'radar defenses.' So remember these points when deciding whether or not to use articles to promote your business: 1. Few things create as much trust and confidence in the minds of potential customers as reading an allege you wrote on a subject which specifically and intensely interests them. 2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust the 'news.' 3. An article, or series of articles, will differentiate you from the competition, who strafe people with nothing but sales messages. 4. Providing content-rich, non-sales-oriented articles will also help erect and solidify your relationship with existing customers so they give you repeat business. ----Click Here ==> http://www.tinyurl.com/577pv
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