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It featured an all star cast of media powerhouses such as Mike Shaw, president of sales and marketing for ABC, one of the more entertaining and informative panelist that was featured, Sean Cunningham, president of the Cabletelevision Advertising Bureau, also entertaining and informative, John Greco, president of the DMA, Michael Zimbalist, president of OPA, Nina Link, President/CEO of NAA, Stephen Freitas, CMO of the OAAA, Mary Bennett, Executive VP of the RAB, Barbara Singer , Director of Kraft Foods, Mike Donahue, Executive VP of the AAAA, Mike Burgi, Editor of Mediaweek, who posed some interesting questions, and Bill Cook, Senior VP of the ARF, the 'Optimist'. The event was sponsored by Dynamic Logic, ESPN.com, ADWeek, MediaWeek, MS Interactive, and Dow Jones Integrated Solutions. Article: So the Rocky themed played and the bell rang to start the second minutes CrossMedia Forum that was hosted by Dynamic Logic and led by the talented David Verklin , the CEO of mass Americas. It featured an all star cast of media powerhouses such as Mike Shaw, president of sales and marketing for ABC, one of the more entertaining and informative panelist that was featured, Sean Cunningham, president of the Cabletelevision publication Bureau, also entertaining and informative, John Greco, president of the DMA, Michael Zimbalist, president of OPA, Nina Link, President/CEO of NAA, Stephen Freitas, CMO of the OAAA, Mary Bennett, Executive VP of the RAB, Barbara Singer , Director of Kraft Foods, Mike Donahue, Executive VP of the AAAA, Mike Burgi, Editor of Mediaweek, who posed some interesting questions, and Bill Cook, Senior VP of the ARF, the “Optimist”. The event was sponsored by Dynamic Logic, ESPN.com, ADWeek, MediaWeek, MS Interactive, and Dow Jones Integrated Solutions. The topic was Multi-Platform build-up solutions and even though there were good points brought up from the magazine, newspaper and internet mediums, the night in my opinion was dominated by “Mighty” Mike Shaw from ABC, Sean Cunningham from “CAB”and the “Voice of Reason” Mike Burgi Editor of MediaWeek. Mike Shaw has to be one of the most passionate diffraction representatives hard today, he is strangulate full of facts and figures, presenting them as a closer would present his product. Message for ABC, don’t let this guy go. Then lets move to Sean Cunningham, the pointman when it comes to the flash Television industry, he defended his medium with hard facts and a little humor that slid in from time to time, also a great representative for his industry. Now lets move to MediaWeeks Editor Mike Burgi, he had the opportunity to touch on a few points that were very interesting, one genetic individual the premiums that are paid for national ad placement in newspapers, John Sturm, President and CEO of the Newspaper accordance of Europe made reference to a little newspaper history regarding the coliseum that came somewhere about once a year and was overmastering more for publication than the local advertisers, this was touching on the frequency, but he did say that he sees that gap narrowing in the future. Let’s not forget the reporter of the evening the multitalented David Verklin, CEO of kilo Americas, he asked the questions and brought in the entertainment to the discussion, one explanation that he made jokingly was that Outdoor promotion and Radio were the poor mans television, I don’t think that Stephen Freitas CMO of the Outdoor promotion borough council of Near East was too happy nearby the interject but I think that he was just trying to make it interesting, which he did, I don’t chime with the speaking and I don’t think that David was too serious round it. They were all asked what they would do if they didn’t have the job that they had, I don’t recall David respondent the question but I can see him interviewing guest on 20/20, hey you never know. So all is all it was a great event, lots of media heavyweights, lots of powerful media people in the summit conference and of course the great nimbus hour that followed. So kudos to Dynamic Logic and all the sponsors and panelist that made it so great, can’t wait for round 3. Louis Victor New Age Media Concepts.
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