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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Why you should never pay "rate-card" Summary:Off line advertising is a great way to get an extra trafficboost, but it can be very expensive if you haven't done itbefore.... There is a 'fixed', published rate for advertising innewspapers and magazines. The 'ratecard' price for say, Daily Mirror would be the '5000 price.The'rate card is a kind of wish list from the newspapers.This is the price they would like to get for all of their adverts.This is what they consider the space to be 'really' worth.In practice, they hardly EVER get 'r… 2. Creating Successful Ad Copy! Summary:Creating successful ad copy is important to the success of your company or web site. This enthusiasm will be read in your sales letter, literature, and even in your ad copy. Explain who you are, what your product is and what benefits the buyer will get out of using the product or your service. Write your ad like you are talking to somebody, not at them. When you are done with the ad make sure to put it down and come back to it later when your mind is clear and refreshed. Then, after you … 3. Brand names as objects of design Summary: build a specific image of your business that can be used for advertising.???A Good Name is better than Riches'(Miguel de Cervantes in ???Don Quixote')Companies and products need names or symbols by which customers can identify them quickly and easily.Companies often make big mistakes when they use the wrong name for their business category. The special challenge is to find an available name that is both distinctive and descriptive.Winning the Name GameWhen it comes to generating names, … 4. The Hypnotic Power of Repetition Summary:In the movie, 'Good Will Hunting,' the counselor, played byRobin Williams, lovingly confronts the disturbed young man inhis office with the phrase, 'It's not your fault.' After a pause, Williams again says, 'It's not your fault.' After yet another pause, he again says, 'It's not your fault.' By the time the scene is done, the young man breaks down andcries. TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES You can't help but take a quick look … |
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