Discover "No Results, No Pay" Radio Advertising AndLearn Advertising on mps-advertising.com. Discover "No Results, No Pay" Radio Advertising And article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Discover 'No Results, No Pay' Radio Advertising And Generate New WebSite Traffic. Charles Kangethe (c) Copyright 2004 Here's a simple way to use 'No Results, No Pay' radio advertising and build traffic for your website. Step #1 - Understanding 'PI' - Per Inquiry Advertising. Radio has a unique advertising format known as 'PI' or per inquiry advertising. 'PI's' main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners ! Inquiries are in the form of callers asking for more information. The radio station counts each caller, and re-directs them to your web site address. Step #2 - How To Start a 'PI' Campaign. Find a good directory of all commercial radio stations where you intend to advertise. Some sample Internet resources : http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International Other online resources can be found by searching for keywords like 'Radio Directories.' Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations. Note details such as : * Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules Listener profiles : < Article: Discover 'No Results, No Pay' Radio proclamation And Generate New WebSite Traffic. Charles Kangethe (c) Copyright 2004 Here's a simple way to use 'No Results, No Pay' radio advertising and prepare traffic for your website. Step #1 - Understanding 'PI' - Per Inquiry Advertising. Radio has a unique advertisement format known as 'PI' or per inquiry advertising. 'PI's' main sake is that your plug is aired and you ONLY PAY for inquiries phoned into the station from listeners ! Inquiries are in the form of callers appeal for more information. The radio station counts each caller, and re-directs them to your web site address. Step #2 - How To Start a 'PI' Campaign. Find a good directory of all newscast radio stations where you intend to advertise. Some sample Internet resources : http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International Other online resources can be found by searching for keywords like 'Radio Directories.' Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations. Note details such as : * Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules Listener profiles : * Age, * Income, * Sex, * Location. Step #3 - Decide on Strategy and 'Wanted Response.' Before you contact the radio stations, be express on strategy, goals and have your draft commercials in outline. * Are you promotion a product offer at your website ? Specify product details fully to leave alone paying for 'tyre kicker' inquiries. * Is your 'Wanted Response' to put in an opt-in list ? Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ? * Are you publicity for market research purposes ? Tell listeners how and why they should participate. * Decide how much you are prepared to pay per inquiry. Step #4 - Use Your Strategy To web A 'PI' Proposal Two aims in this step : * Make it as easy as possible for the station to schedule your commercial. * Negotiate the lowest Per Inquiry cost during the best publication time slots. Keep in mind : * Listener profiles you want to reach. * Times you want your plug to go on air. * Which plug will best deliver your 'Wanted Response'. Write to the ad manager by e-mail or normal mail. In your letter : * Introduce yourself. * Inform them this is a 'PI' Per Inquiry advertising proposal. * Inform them you of what you are trying to achieve, refer to your strategy. * Detail your product or service prices and how much you are considering paying for each inquiry. --------------------------------------------------------- Sidebar If your 'Wanted Response' is not selling a product, you must pay for inquiries out of your 'own pocket'. Negotiate a keen cost per inquiry !! --------------------------------------------------------- * Explain how you will handle all the administration For instance writing the spot Outline, handling product fulfilment, dealing with refunds and product support questions. Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*. This is practically *FREE* advertising, as things go you only pay for referrals once a sale is made ! Step #5 - How To Deal With Radio Ad Managers If you do not hear back within a few days, call the station. Commercial radio is a busy environment. Be prepared to explain yourself and autonomic reaction questions quickly and clearly. Radio ad managers are again and again looking for advertisers. That is their job and advertisement fees are the lifeblood of Commercial Radio. However, 'PI' is not the only money earner for stations, so be prepared for a polite but cool reception. If this happens, pick special station and start the process again. The rewards of a successful 'PI' electioneer will pay back your effort many times over. Step #6 - The materialistic Ad Write your commercial's outline to maximise your 'Wanted Response.' Write the outlines for at least two 30 second, and two 60 second commercials. Writing commercials for transplantation is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee. Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself. Listen to the station's ads, jingles, and blockade phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback. --------------------------------------------------------- Sidebar When recording for radio you may or may not want to use your own voice. Radio stations have 'Voices' to record your commercial for a fee yesterday it goes on air. They also have royalty free music to include with your ad. --------------------------------------------------------- Make your commercials memorable, with congenital contact information for listeners to follow up on. When such ads go on air during relevant programming, you can generate considerable traffic. ------------------------------------------------------------ In closing, 'just do it' and learn more than I can show you in a condensed article. Radio is often overlooked by online advertisers, but it can bring good results depending on your 'Wanted Response' and at a surprisingly low cost. Ad Managers are tasked with maximising revenue for the broadcaster. They are flexible and as long as you demonstrate a financial act of grace to the station, they will listen to your 'PI' proposal actively. This is good news for you for for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services. 'PI' is the lowest cost form of put in advertising. Make this a new part of your overall publicity strategy. ------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published generate from England. The 'Simply Easier' found name is your guarantee of high value, quality Marketing Products, Services and Resources. ----------------------------------------------------------- -
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales Summary:If you're using direct mail, and you want to boost your response, make sure you're using first class 'live' stamps, as opposed to using 'machine' stamped, or pre-sorted bulk rate mail. Nothing tells you 'Hey, there's a sales letter inside this envelope.' any more than a bulk rate indicia, or a piece of mail with a bar code above your prospect's name. And I'm not sure what the Royal Mail over in the UK does, or what postal systems outside of America do, but if you're here in the U.S., use… 2. A Guide To Finding CD DVD Replication and Packaging By Bob Hett Summary: Any good computer or large electronics store should have this type of hardware, and if not, should be able to point you in the right direction.If you are in the music or video business and want to replicate your CD or DVD for sale to the public, some very good companies that oversee the entire process, from replication to artworks and graphics on the CD to creative packaging options are common. Article: We have come a long way from the time when only professionals could replicate CDs a… 3. Where Would You Be Without Marketing? Summary: Alternatively you cando a web search for the specific marketing ideas you arelooking to use in your marketing program. If you lack thetalent or time to be creative and generate your ownmarketing ideas, there are marketing agencies that canassist you to build a complete marketing program.When you are planning your marketing program, keep in mindthe hurdles you may face, and think of ways to eliminatethem. Article:Marketing is a frail sister lookout subject that encompasses arange of comm… 4. 12 Killer Ways To Get FREE Advertising Summary: Write A ReviewWhen you visit a web site you enjoyed a lot write a reviewfor the web site Write about the benefits you gain from thesite, the web site design, interesting online services it offersetc. Write or have someone else write a small report with your ad included on it and allow others to give it away.Get free advertising by submitting your report to freebie and freeware/shareware web sites. You can post it on free classified ad sites, free for all links sites, newsgroups that all… |
||||
