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Or some average Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works because people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. 37 Year Old Maine Cop Tells How the Answer Can Increase Your Profit By 277%* ' 2002, Jeff Neil, All Rights Reserved. You may publish this article in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of Always Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious about a home based business. Article: Is That My Butt? By Jeff Neil Is that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt. But... It sure got your attention. Just like it got mine. And that is the purpose of a killer headline. Let's start this story from the beginning: Here I am sitting at the doctors office. I'm waiting for my wife to get done with her open up. And 'no', we are not expecting a baby, thank you. Anyway... Here I sit. Notebook in hand. I brought it to write some content for a new website. So I'm looking around just waiting (hoping?) for the creative juices to start flowing. You know how it is waiting at the doctors office. I started staring at all those magazines. You know... All those women magazines. No Hot Rod or some interesting like that. And then I saw it. 'Is That My Butt?'. Right on the front cover of Seventeen, April, 2002 Edition. Normally that's not the type of reading I'm into. But I couldn't resist. I just had to find out what the heck that question was all about. So yup, I walked clear the decks biased the waiting room just to see that magazine. The story was with regard to jeans. No, I did not read it. But the headline worked. And it worked well! And that's what you need to do with your headlines. Grab their attention. And to be really effective you should be a little creative. You've got a lot of competition out there so sometimes material completely of the wall is required. As long as you can make it fit. Some of the best headlines I've ever seen are at the supermarket run out. The tabloids. Headlines like Three Headed Martian Calls 97 Year old Grandmother from Outer Space. Yeah, it's silly. But people look. And then they see other headlines like 33 Year old Kansas School Teacher Reveals Life later 17 Divorces. That's a little more believable. And people want to know. So they buy. Here's four things you can put in your headlines to make them pull. Benefit How to make money. Most of want to know how to make more. Don't you? If someone knows more most a subject than we do, we want to know. Nosey creatures, aren't we? Occupation What's the job of the person with all this knowledge? Is it an expert of some kind sharing their valuable secrets? Or some mid Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works in that people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. And that's a headline that gets attention, gets read, and makes sales. Have you heard of the pizza delivery guy and the truck driver selling their secrets to their success? Take a look at their headlines again. You'll see this formula. It's not the only way. But it's a good way. After all, *Is That My Butt? 37 Year Old Maine Cop Tells How the profit Can Increase Your Profit By 277%* © 2002, Jeff Neil, All Rights Reserved. You may publish this seconds in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of inflexibly Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious in spitting distance a home based business. Jeff specializes in the collusion of the Internet, network marketing, personal success and home self-imposed duty tax tips for those who will never create their own product. Visit at: http://www.alwaysmarketing.com Subscribe: mailto:always_marketing@infogeneratorpro.com
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy By Dr. Lynella Grant Summary: While categories like cell phones and lawn furniture are growing rapidly, with increased consumer demand.Advertising only in the Yellow Pages is no longer a safe bet- Over half of all customers go to the Internet first to find product information and sources - even if they intend to spend their money locally- People increasingly trust the Internet as a source of information about major purchases (and has overtaken the newspaper for used car sales)- Internet Yellow Pages (IYP) are kept u… 2. The Life and Times of a Grizzly Ad! Summary: It could be a matter of days or even years, butthat long, not forgotten memory has built a foundation of familiarity.What's Next You Ask?They form an 'opinion'. They react one ofthree ways.1) They react positively and most assuredly shift into the fourth and finalstage.2) They react negatively and that long planted memory has either been erasedor has drawn what I sometimes refer to as the 'I should Hate'em' attitude.This is where some advertisers draw the consumer in by openly attacking… 3. How To Write More Powerful Brochures, Leaflets, And Catalogues By Suzan St Maur Summary: Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. They're just as likely to flick through from back to front as they are from front to back.What all this teaches us is that despite seeming logical, writing for brochures and leaflets in the form of a story that starts at the beginning, goes through the middle and finishes at the end, is not necessarily the best way forwa… 4. The Seven Second Race: How to Draw Attention Your Ad By Rhonda Winn Summary: The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Article: You've decided to launch your globe-trot but you have no idea what would inspire others to… |
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