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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Pay Per Click Marketing - Make Sure You Know Your Conversion Rate! Summary:Looking from 50,000 feet, Pay per click advertising seems like the perfect solution for web site owners looking for targeted traffic. If your sales copy isn't proven and you don't know your true conversion rate, then it doesn't matter how many targeted visitors you get. BTW, the conversion rate is the number of visitors divided by the number of sales (100 visitors and 3 sales gives you a 3% conversion rate). You must know this conversion rate in order to see if the keyword cost will pay … 2. How to Avoid Failure in Your Small Business Advertising By Joe Farinaccio Summary: And measure its effectiveness based on response to the offer in the ad or sales letter.Examples of response triggers used in effective small business advertising include:* Phone calls asking for a direct response ' like a sales appointment ' or a purchase ' or an invitation to come into the store with a certain customer 'code' one can use to receive a gift or purchase discount.* A TV or radio commercial that asks for a direct response ' like having the customer write or caArticle: Smal… 3. Marketing Metrics: The Science That Makes the Art of Advertising Profitable By Stephen Steckly Summary: To find out more about this, let's look at a few simple examples.Let's assume you use a yellow pages ad, flyers, and radio ads to attract prospective customers.If you spend $12,000 per year on yellow pages advertising and this gets you 600 leads per year, you can calculate the cost of each lead by dividing the cost of the advertising by the number of leads you get. If your average sale is only $150 and your customers (on average) deal with you once every year, obviously a Lead Acquisi… 4. Banner Ads: How To Quadruple Clickthroughs Using Proven Techniques! Summary:It's a fact'Businesses right now are wasting thousands of dollars onineffective advertising.In fact, a large majority of business owners are satisfied whenthey place a banner ad and double their investment.Are you in this category? So, aside from an offer that speaks directly tothem, you need to give them a reason to stop searching the sitethey're on and choose to visit the site your banner points to.'Click Now' works, but an even more effective urgency creatorwould be 'limited supplies'… |
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