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With increasing competition for visitors, a number of options are available for increasing traffic to your web site, but they come a cost. This article can be viewed at: http://www.tamingthebeast.net/articles/payperview.htm. Another popular ploy to encourage 'eyeballs' (visitors) is to purchase site exit traffic. In this strategy, you pay a web site to redirect traffic to you when a visitor leaves their site. But unless the product you are offering has broad appeal, the money you spend may not be justified. Still one of the best and most ethical ways of purchasing web site traffic is utilising pay-per-click options offered by many major search engines. If on average one out of one hundred visitors to your site makes a purchase then bidding 5 cents for a position on a paid search engine placement will cost you an estimated $5.00 per sale. Article: With increasing competition for visitors, a number of options are on tap for increasing traffic to your web site, but they come a cost. Is it worth it? Previously, I published an folio on pay-per-view search engine options. This instalment can be viewed at: http://www.tamingthebeast.net/articles/payperview.htm. Another popular ploy to encourage 'eyeballs' (visitors) is to purchase site exit traffic. In this strategy, you pay a web site to redirect traffic to you when a visitor leaves their site. This usually occurs with a pop-up window. Is it effective? I guess the best way to unlock this is with other question. How do you feel when you leave a site and 20 pop-up windows litter your screen? While utilising this strategy may increase page views attuned to your server logs, I don't think that you'll make many friends or encourage sales. This option is usually spirit-stirring 'per view' i.e, every time someone exits the site involved, you are charged. I can think of outstanding ways to spend your publicity budget. Yet additional strategy that marketing agencies may convince you to try is purchasing power redirects from defunct sites, or from domain names owned by them. The domain names they own are usually generic terms, words that web surfers may type into their browser skill bar in the hope that they will find something of relevance. Some masterful individuals and companies have made a great deal of money through this scheme. They buy thousands of domain names, preferrably those that have existing traffic and redirect those visitors to their customers. Unless the domain name that traffic is redirected from is specific to your line of business, it will probably be 'low quality' (visitors not interested in your product) and once in any event serve only to bug internet surfers. Again, this promotion method will 'appear' to be successful as your site will gain thousands of hits. But unless the product you are offering has latitudinarian appeal, the money you spend may not be justified. Still one of the best and most ethical ways of purchasing web site traffic is utilising pay-per-click options offered by many major search engines. It can be very expensive; so you will need to do your maths first in order to justify it. Most of these search engines require you to bid on key words or phrases that users type in. The highest bid gets the highest ranking on the search results and the advertiser pays the tale bid every time someone clicks on their link. In this option, you will want to be listed in the first page of results in order to be noticed. Some advertisers go overboard in their bidding. As an example, a search I hand-picked out today on the the term 'computer' on Goto.com (now known as Overture.com) showed that the no.1 advertiser has bid US$10 for the privilege. The number 2 position was held by an advertiser prepared to pay US$.77 per click. It's a huge difference. Coupled with the fact that not everyone who clicks on the link will purchase, it becomes an extraordinarily expensive marketing exercise. If you do intend to utilise a pay-per-click option for gaining traffic, you'll first need to work out your current visitors/sales ratio. If on prevalent one out of one hundred visitors to your site makes a purchase then instruction 5 cents for a position on a paid search engine placement will cost you an estimated $5.00 per sale. If your profit margin is $10 per sale, then it's viable. If it's $4, then it's very risky. These figures are only a 'guesstimate', but you get the idea. You will find it more health-preserving to bid on words and phrases that are not so popular. In substitute to the example mentioned previously, a search on 'computer parts' showed that the top suitor only pays US$.36 for each click; a difference of over $9.60 on the term 'computer'. Using this strategy will cut down the costs of each visitor that you acquire. Remember, customers who know what they want to purchase will be more specific in their search criteria. For the web masters who offer a great deal of free content, as we do, a paid search engine placement is usually not an option. In fact, any cost involved with promotion will probably turn out to be a loss, especially if you rely on build-up on your site as your major source of income. If you are in this position, there are a number of other articles on our site that can cooperate you in generating visitors, without the expense. To view a listing of these articles: http://www.tamingthebeast.net/articles/articlemain.htm Michael Bloch michael@tamingthebeast.net http://www.tamingthebeast.net Tutorials, web content and tools, software and community. 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