Are You a Passive Advertiser?



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Summary:

And after a few customers buy, they will help to do a lot of selling for you
by referring your services to others and by coming back to you to buy again.
When you resort to hype to sell your product, you exaggerate what your
product does, and in doing so, you will find customers who are not satisfied
once they buy your product. 'Buy within the next 10 minutes and you'll
not only get this, but this and this, too!' Buy today and you'll get this
special price only available today.' When I have a sale on my site, I put the
end date on it, so you know for sure it's a true sale and not a 'push' to get
you to buy today.
Article:
What kind of a marketer are you?

There are many ways to advertise. Some we are very familiar with, such as
hype. There is a LOT of hype on the Internet. And I'm not going to tell you
that hype doesn't sell, whereas it does. You see it on TV every day. Someone
yelling outrageous claims. And some people respond to that type of
advertising. It moves fast and furious and tries to get to you through your
emotions, hoping you will act only yesterday you have the show to think it over.
There are many infomercials that work this way. All of a sudden first you
know it, you are jammed up in the excitement of it all. And it works!

But just inasmuch as it works, is it really the way to go random it? Many
businesses think so. They are looking at numbers. The more sales they go get
in, the adapt the ad was, in their opinion. But if you did a study, how many
of those who mercenary came back to the same place to buy again? How many were
really satisfied with their purchase? Just inasmuch as there were no returns, or
few returns, is no indication that a customer was satisfied with his/her
purchase. Many people just don't stir to ask for their money back, for one
reason or another. The real 'proof in the pudding' is how many of the
customers refer their friends to that business? How many of them come back to
make accessory purchase?

The businesses who will ultimately survive are the ones who have repeat
customers. Most companies who do infomercials aren't concerned with repeat
buyers. Many of them offer one product that doesn't lend itself to repeat
buying. So for them, hype works.

I have incessantly been of the opinion that if it takes hype to sell it, it isn't
worth much. If you have a good product, you don't need to hype to sell it.
And in lock-step with a few customers buy, they will help to do a lot of selling for you
by referring your services to others and by advancing back to you to buy again.
When you resort to hype to sell your product, you exaggerate what your
product does, and in doing so, you will find customers who are not satisfied
once they buy your product. Why? cause you made it sound civilize than it is
and they expected more from it than they got. You may even find that you have
a lot of returns to deal with.

Returns will also be a factor if you 'push' your customers into buying.
Infomercials also work this way. 'Buy within the next 10 minutes and you'll
not only get this, but this and this, too!' Buy today and you'll get this
special price only leisured today.' When I have a sale on my site, I put the
end date on it, so you know for sure it's a true sale and not a 'push' to get
you to buy today. Some sites say, 'Buy today. Sales ends today.' And they
give a date, but if you lighthouse it and go back tomorrow, you will see that
the sale ends tomorrow. That's what a good software program will do for you.
Just remember, if it's good, it will still be there tomorrow. Spend some time
checking it out. Talk to others who have used it.

When you are honest with your customers, they will recognize it and learn
that you are a person of your word. My Dad once said to me, 'Your word is the
most important thing you have. Never promise somewhat you can't deliver.'
Advertising is the same thing. Never promise something you can't deliver. Let
your product sell for you. You can get them to your site without hyping them:
try different ads until you get one that is getting results; buy guaranteed
visitors; recount in different places. Then let your site sell for you.
Don't hype your potential customers - be a passive advertiser.




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