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You may state that it is POSSIBLE, but don't mislead them. Avoid hype headers: 'I'm Making $5,000 a month on the Internet'You can, too!' is better than 'Make a Mint Online!' Truth in advertising carries many other more subtle benefits, which time and space do not allow to be pursued at this time, but, rest assured, all those subtle benefits are even more beneficial to both seller and buyer than the more obvious ones mentioned above. Along those lines, dear readers, if any of you respond to any advertisement you see in 'elf Expressions Ezine and find that advertisement to be less than truthful, please email this publisher at once with the complete details, and if those details check out, we'll no longer publish that ad.
Article: RESPONSIBLE ADVERTISING Does that sound boring? If so, stick with me—it gets better! Some years ago Bruce Barton shared this story: 'One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an pronouncement for a life insurance company. It was addressed to young husbands and fathers. One of the coupons received in reply came from a traveler in Rio de Janeiro, whose home was in New Jersey. He was 38 years old, married, and the father of three children. He wanted information on a policy that, in case of his death, would guarantee his family an income of $3,000 a year.' (I told you this was written some years ago!) 'On the man's return to New Jersey, the policy was written and the first payment made. A few days later he went to his dentist to have a wisdom tooth extracted. Somehow the flume became infected, the infection spread and he died. 'That incident made a deep impression on me. Many times in the intervening years I have been reminded that somewhere in New Jersey there are a mother and three children, now grown up, who, without the slightest suspicion of my existence, have had their whole lives changed by the fact that one day I put together some words that were printed in a magazine, and read in a faraway country by their husband and father, who was influenced to do what I suggested. 'It is a terrific power we wield, we men and women in advertising; it needs to be handled carefully, truthfully, sometimes even prayerfully. It is one of the most potent of all the forces that, for worsen or worse, can influence and naturalization human lives.' Mr. Barton deserves kudos for his recognition of the kind of power that advertisers and marketers possess. And while we are recognizing that power for the tremendous force that it is, we also need to be sure that each of us is wholly aware of the ineffable responsibility that accompanies this power. First and foremost, should be truthful and make every assay NOT to mislead the reader. Never ever lead a reader into thinking they are to receive one thing, when—in brutal fact—they are to receive another, whether that refers to quality, quantity, color, texture, appearance, brand, or any other variable. Honesty allows for clean, mutually of service transactions. It benefits the seller by resulting in a core of satisfied customers, who ripen into repeat customers, being as how of the positive trust factor. It results in fewer merchandise returns, and, consequently, bigger profits. It benefits the by giving him a merchandise source that he can trust in all areas, with the coordination to rely on the word of the seller time in obedience to time, with no hassles and the safety of completely guaranteed satisfaction with his purchases. Next, realize that you have the power to divide lives with your words! Words ARE powerful! (After all, God used them to create the universe!) They are one of those powerful, invisible forces in the world, for with electricity, love, etc. Do NOT exaggerate in your ads. Tell the exact truth. If you are recruiting people for a occasions opportunity, don't tell them they're going to be making $10,000 a month, when that is going to be solely dependent on their own efforts. You may state that it is POSSIBLE, but don't mislead them. Avoid hype headers: 'I'm Making $5,000 a month on the Internet—You can, too!' is unmitigated than 'Make a Mint Online!' Truth in carries many other more subtle benefits, which time and space do not judge to be pursued at this time, but, rest assured, all those subtle benefits are even more splendid to both seller and customer than the more obvious ones mentioned above. Along those lines, dear readers, if any of you respond to any announcement you see in ’elf Expressions Ezine and find that spot announcement to be less than truthful, please email this publisher at once with the complete details, and if those details blister out, we'll no longer publish that ad.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Five Characteristics of Highly Successful Advertising By Jeremy Cohen Summary: Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.If your ads aren't gen… 2. Paid Autosurfing - Compound Vs Withdraw Summary:Autosurf programs' compounding and withdrawal policies are possibly the most controversial issues throughout the industry. This has forced webmasters with traditional autosurf business models to progressively follow suit. Since the industry had suffered a mini-collapse, (as discussed in one of my previous articles, Paid Autosurfing - A Brief History) compounding terms and policies have mostly undergone dramatic change in the form of restriction of compounding frequency. Now with nearly… 3. How to Write Great Headlines By Dean Phillips Summary: According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article.Ho… 4. Small Business Image By Lance Winslow Summary: Customers will judge you by:The clothes you wearThe way you carry yourselfThe equipment you useThe people you hireThe advertising you choosePhone conversationsYour work qualityCleanliness of your equipmentYour general appearanceLiterature, signage and business cardsLet's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. A positive image reflects integrity, success, customeArticle: The single easiest way to increase … |
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