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I challenge you to clip any ad out of your local paper, contact the merchant that ran the ad, ask him or her how much it cost to run the ad, and then ask them if it brought in 17 times that amount. If you can find a merchant that reports their ad is pulling at even 5 times cost I'd love to see the ad, because the truth is most advertisers are happy if their ad breaks even. It doesn't matter whether you advertise in newspapers, magazines, on billboards, or on the internet, the difference between your ad making really good money and being a total flop lies in how the ad is written. Article: As simple as this sounds, 99% of all the assigned task owners in the country just plain don't know how to design and write good advertisements. And that includes most of the master companies in business. If you have any intentions of operating a business establishment of any kind, learning how to write promotion copy is the most important thing you must do. It quite literally will make or break out your business. It is the difference betwixt and between just hanging on, and profiting wildly. I don't how to tell you how important this really is. Looking back over everything that I have learned much making money, without a doubt, the one thing that has brought me the greatest standard of success, is knowing how to write powerful advertising copy. It really is, by far, the greatest money making skill I possess. I will gladly teach you what I know about writing proclamation copy. We'll get to that a little later in this manual. For instance, just recently I ran a small ad in our local newspaper. It's not a big paper, only with 60,000 readers. The ad was 2 columns by 3' inches. At $38.25 per column inch the ad cost me $229.50 to run it just one time. It brought in over $4,000.00. That's 17 times cost! I protest demonstration you to clip any ad out of your local paper, contact the merchant that ran the ad, ask him or her how much it cost to run the ad, and then ask them if it brought in 17 times that amount. If you can find a merchant that reports their ad is pulling at even 5 times cost I'd love to see the ad, now the truth is most advertisers are happy if their ad breaks even. They figure that as long as they recover what they invest in running the ad, the exposure they get makes it worth while. Although that may be true, what would you do if you had an ad that manifestly earned $2,000. profit every time you ran it? You would run it as often as you could, as long as it continued to make money, right? This is where line owners everywhere are killing themselves. Early on when their buffoonery is new they test different methods of advertising, if they are really lucky they get favorable results and will continue to advertise. But in many cases they don't, and they convince themselves that their corporation is not like other types of businesses, and newspaper promotion really won't work for them, and they never bewilder to test newspaper advertising again. It doesn't matter whether you advertise of in newspapers, magazines, on billboards, or on the internet, the difference your ad making really good money and character a total flop lies in how the ad is written. What offer are you advertising? Does the prospect understand what the offer is? Did the prospect even see your ad? Did you tell the prospect exactly how to buy? Each of these elements, plus a number of others determine how well your ad will pull. Many businesses survive for years and years, and the owner manages to squeak out a living, but how well would they do if they really and truly put forth a major effort to learn how to really write powerful ads. I can asseverate you the difference would be unbelievable. That's the problem. So unbelievable that most affair owners just don't put faith in that it will make even a small difference let merely a major difference. They are so, so wrong! Learn how to write powerful advertisements and you will prosper for the rest of your life!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales Summary:If you're using direct mail, and you want to boost your response, make sure you're using first class 'live' stamps, as opposed to using 'machine' stamped, or pre-sorted bulk rate mail. Nothing tells you 'Hey, there's a sales letter inside this envelope.' any more than a bulk rate indicia, or a piece of mail with a bar code above your prospect's name. And I'm not sure what the Royal Mail over in the UK does, or what postal systems outside of America do, but if you're here in the U.S., use… 2. Ads Don't Sell - People Do ! By Mike McDaniel Summary: Sales technique and service must follow advertising and unless it does advertising is a failure.The function of advertising is to bring prospective buyers into the store; How you advertise, how much you advertise and where you advertise, can all contribute to advertising's success or failure. Or worse, if you run them off before anyone has a chance to convert them.Everyone in the store should know the items being advertised and be able to explain or demonstrate them.Question your advert… 3. How to Make a Fortune from Unique 'Resistance-free' Advertising By Scott Bywater Summary: Now if you get a new customer, they may pay you $80 for their first treatment.But how much is this $80 client really worth?After all, most clients will continue to buy off you for many years to come.For instance, let's imagine your average client returns for a beauty treatment 8 times a year' and remains a client for 2 years.$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)Now if you have a calculator handy, you'll work out the value of this client asArticle: One… 4. VoIP Communications Joins Escape International as Representative of Team Manager Summary:Recent News and Press ReleasesThe Latest Announcements and Press ReleasesFor Immediate Release VoIP Communications Joins Escape International as Representative of Team ManagerMaking calls and talk to me with Voice over Internet Protocol (VoIP) becomes the newest communications providerPublished: December 6, 2004, 9:45 PM PST By VoIP Communications Show 'Talk To Me With VoIP' With Nate Perkins, http://www.nateperkinslive.comAtlanta start-up VoIP Communications with Escape International an… |
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