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One of the most frequent questions is 'Should I advertise on TV?' I can't answer that questions until I ask a number of questions first. Do you have an advertising plan? Are you working on a firm budget? What are you trying to accomplish with your advertising? Where are you spending your money now? Usually by the 4th question the happy face becomes one of disappointment. Contractors don't build a building without a plan, and you shouldn't advertise without a plan. Article: When people discover my decorative style in advertising, the questions flow. One of the most frequent questions is 'Should I speak on TV?' I can't speech situation that questions until I ask a number of questions first. Do you have an plan? Are you working on a firm budget? What are you trying to discharge with your advertising? Where are you spending your money now? Usually by the 4th question the happy face becomes one of disappointment. Contractors don't pump a moulding without a plan, and you shouldn't blazon forth without a plan. The first plot is to determine what you want your advertising to do. Most small and medium businesses do not have the brass for long term image, so they focus on a call to proceeding or proclaiming benefits (not features). Can TV do that? Probably. Can you favour with it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know are glued to the tube at 5:45 AM? You can get on TV by using the telephone line TV in your market. With Cable, you can buy a package that's spread over 15 or more party line channels. lie low the number of viewers and the shoddy production. Get my phrase 'Cable Ads 5 Bucks' by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com Some people in duty you haven't 'arrived' until your acting is on TV or on a billboard, or both. Funny, I know of hundreds of businesses making big boodle that don't use either.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. When Times Get Tough... or When to Really Advertise Summary: Actually, for maverick thinkers like you, that should be good news.When the Pundits say, 'Times are getting tougher,' usually the first thing to get axed in business are ad and marketing budgets. Higher mind share leads to higher market share when the public starts buying again.There's the story of a brand of peanut butter that, due to government-mandated conversion of its factory for the effort during World War II, was not even commercially available. When the war was over, guess which… 2. How to Make Your Claims Believable By Scott Bywater Summary: Which is the exact reason why general statememts are not as effective as'SPECIFIC STATEMENTSSo'Rather than saying 'Our prices have been reduced'' instead say' 'Our prices have been reduced by 22% to prepare for our end of year stocktake'Rather than saying 'More than 20 varieties of Reebok shoes in stock'' instead say' 'More than 23 varieties of Reebok shoes in stock'Rather than saying 'Our staff are very experienceArticle: When you hear claims like……Best Lawnmower in the country…Absolu… 3. Establish Financial Security Advertising Summary: Financial - On an average, home business owners earn over $50,000 per year, with 20% making over $75,000 per year. This is not a risky choice but it is the only practical choice.Many people who are now making a substantial living with their home business started with a small venture in their spare time. When you discover that you can actually make more money with a part time home business, working for someone else absolutely makes no sense! Article:So you've decided that maybe, just may… 4. How To Get Thousands Of Dollars Worth Of FREE Publicity Summary:The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?What's newsworthy may depend on the particular media you are targeting. Sometimes the same news story can be pitched differently to suit the different news organizations.Here are some opportunities to get media coverage:Staff news If you employ an important new person, tell the press. The really good part of all this, is that a news story is worth far more in terms of credibility th… |
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