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More important than your logo is an opportunity to promote your site - highlight the benefits of your site, convince your visitor that it is worth their time to stay on your site and have a look around. For example if you're selling magic tricks or party products, remove your logo and replace with powerful headlines, 'Become the Life and Soul of any party..' That way your visitor knows exactly what you have to offer and you have given them a reason to stay on your site and motivated them to explore - already you are half way to a sale! Using email addresses' As well as gaining sales, you also want to collect email addresses from your visitors. Encourage your visitors to sign up to a newsletter by offering them something in return - the chance to win a gift voucher, discounts on future orders with you - use competitions, pop ups - anything you can.. Article: What makes a site successful? Discover how can you turn your website into a highly successful online business. There are millions of sites all trying to sell you something but statistics suggest that only 1% of websites are profitable. We have been looking at exactly what it is that makes a site successful - so that you can make sure you are one of the top percent making huge profits. Choosing what to sell… First you need to decide on a niche market. Research all your potential competition. Forget trying to compete with the likes of Amazon and CD sites. Try focusing on a niche market that you are familiar with. Next you need to ensure that the market exists for your chosen product. There are research tools that you can use to find this out. Have a look at http://www.wordtracker.com/ and make use of the overture search suggestion tool - http://inventory.overture.com/d/searchinventory/suggestion/ Building your site… Once you have fabricated your site there are some important factors that you need to consider. When a visitor finds your site, your page must load quickly - in less than 10 seconds. Cut down on flashy graphics to speed up your load time and make sure that all graphics are optimized. As soon as your page has loaded you have pertaining to 6 seconds to convince your visitor to stay and look around. Think far and wide removing your logo. If you really want to use your logo, shrink it and put it to one side. More important than your logo is an opportunity to promote your site - highlight the benefits of your site, convince your visitor that it is worth their time to stay on your site and have a look around. For example if you're selling magic tricks or party products, remove your logo and replace with powerful headlines, 'Become the Life and Soul of any party..' That way your visitor knows exactly what you have to offer and you have given them a reason to stay on your site and motivated them to explore - ere then you are half way to a sale! Using email addresses… As well as gaining sales, you also want to collect email wooing from your visitors. Encourage your visitors to sign up to a newsletter by offering them something in return - the trust to chance to win a gift voucher, discounts on future orders with you - use competitions, pop ups - aught you can.. Once you have an email nod you can keep in touch with your visitor; use it as a promotional tool to advertise special offers and new products. Be adventurous… Test and try straight everything. Be dynamic and try out new marketing strategies, look at your shipping costs, climb the layout of your site… Example - I recently redeemed the shipping costs on my site - to my surprise this led to an increase in sales. Postage was originally $2 for orders under $20, $3.50 for orders mid $20 and $25 and free over that price. I noticed that I had few orders in the $20 - $25 price range. I decided to lower shipping costs to $2 for all orders under $25 and free for over that price. Orders especially increased in the $20 - $25 price range. I know for a fact that very few website owners will do any testing or make any changes. Make sure you do - the only way to increase your profits is to try out new ideas. Content for your site… When writing the text for your pages, make sure it is personal. Remember that it is just you and your visitor. Be honest, write up trust so that you gain repeat customers. Your text needs to be simple and easy to read. Use short sentences and paragraphs. Emphasize and point out all your benefits throughout your text. Example - imagine that you are selling a car that does 0-60mph in 5.2secs. Don't just state the facts, point out the all the benefits - be the first off at the lights, impress your friends, plus increase your safety - accelerating quickly may get you out of trouble! Securing the sale… It must be easy for your visitor to order. Limit options and choices to make the ordering process as simple and fast as possible. Use simple buttons like 'Order Now'. Think back the details you need when someone orders - don't include irrelevant questions as this will put your visitor off. Do you really need date of birth, occupation, etc.. The power of your guarantee… Use guarantees so that your visitor feels secure and confident in ordering with you. The more security you can give, the safer your visitor will feel. This way they are more likely to order. Use the best guarantee you can - the longer the better no matter whether you are selling an information product or a tangible product. Research shows that you'll get less returns and it will help convince people to order. As rapidly test your guarantee and try using different guarantees. http://www.Secrets-of-the-MOST-Successful-Sites.com Download your FREE ebook now.Discover profit generating ideas used by the people with SIX Figure Incomes - Use these techniques to turn your website into a highly profitable retail now.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Making Public Service Ads Serve You Summary: That's why smart AdSense subscribers - the ones who understand how AdSense works and make giant revenues from it - make sure that they have alternatives set up to stop their sites being used to advertise Google's favorite charities. With a little bit of reading, you'll find that it's easy to create a website that always serves high-paying AdSense ads. For more Google AdSense tips, visit http://www.adsense-secrets.org Copyright ' 2005 Joel Comm. Article:Making huge sums of money with … 2. What are the latest online advertising trends? Check out these one2one streaming media channels... Summary:In the past, we will spend our budget to advertise through banner ads, direct emails, and affiliate programs. Adsenger has a patented 2-way direct media channel that allows the company to send out INSTADs (Instant Text-based Ads) and Flash Ads with a research component. My favorite part is that Adsenger provides a 24/7 online access to check out real time statistics on the CTR and the research responses.In terms of price, these Adsenger ads are very affordable. In any case, just remember… 3. Appeal To Virtue Summary: However, the concern here is not with imposed legal responsibilities, but with voluntary moral responsibilities.The issue is not whether those who shape messages and place them before the public in someone else's name have a moral responsibility, but only how that responsibility is exercised. The point of this discussion is to demonstrate that the advertising industry and its people are endowed with greater moral responsibility than the average bear, simply because of what they do for a… 4. 6 Ways To Get More Sales From Your Advertisement By Paul Curran Summary: If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.Frame the major benefit in a storyline with the customer involved. Make The Customer Believe Your ClaimsWhat you state could be true, but a lot of potential customers don't tend to believe advertisers. Fresh benefits, new services or product features. Keep The Reader InvolvedPut the reader in your advertisement and get personal. Use… |
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