Small Cards, Big Ideas: Alternative Uses for Business Cards



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Summary:

Aggressive business card marketing isn't about handing your business cards out to everyone you see.

The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Or, announce a special event and enclose the cards with all your outgoing correspondence.

Make your business card a referral card for your organization or club.

That will make it easy to invite a prospect to your next meeting or to introduce the organization to th


Article:

Aggressive fealty card marketing isn't in relation to handing your stage presence spade out to everyone you see.

The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.

Print something other than a homage card on biz card-sized cardstock.

You may have seen loyalty bower for "buy 10 get one free" offers; why not print one of your own? Print a frequent patron card or other promotional offer on your card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase. Remember include an expiration date on them! Then hand them out to all your customers.

Print a short survey on a card.

Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for response a few simple questions. Then give them a new card with your contact information on it.

Other things you might print on this size cardstock include:

  • Hangtags
  • Nametags
  • Tickets to an event; or
  • Tiny greeting hand you might tack on to a gift pudenda or other gift.

It's day after day nice to handwrite a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, betoken a special event and enclose the bower with all your outgoing correspondence.

Make your syndicate card a referral card for your organization or club.

That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a sign up for overview of the club. Let members hand them out to potential recruits.

Turn them into coronation cards.

On one side, you can print your name, address, phone, fax and email plus your commercial affairs name and logo. On the other side, leave room to fill in the date and time of your customer's next appointment. They will keep it in their wallet or planner and all the time have your information at their fingertips. You could also print a map of your location on the back or directions on how to reach your store or office.

Whatever you desire to do, remember that a little card can have a big impact on your marketing if you employ some creativity.



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