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Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. Take a journalistic approach and create a video in the style of a news or documentary item that might play on the six o'clock news. Through streaming video, Galbraith reaches customers he might not through traditional advertising and he touches them in ways a brochure could never do. Article: Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an other feature for his company's website. The video has been down loaded 30,000 times by Internet users. In fact, Galbraith's Internet campaigns to sell homes from Tumbler Ridge, British Columbia to Plattsburgh, New York are so successful, the fraternization has cut back its traditional advertising. Here's how streaming video promotes your organization online. IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web users have the powers of downloading video and find it a novelty. Short videos of less than five minutes can be downloaded in a short time, depending on bandwidth. YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers, you don't need to fly traverse the country to see real estate when you can get a 3-D perspective on the homes, the understanding and the geography as well as meeting residents and buyers from an online video. VIDEO IS PERSUASIVE. being as how video can incorporate the spoken word, music, maps, digital effects and moving images, the user experience is much more intense and when, well designed, very compelling. Testimonials have more punch when spoken by the happy customers. THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine the cost of producing and delivering 30,000 videotapes by the world. STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a company's innovation as evidence of its forte to be creative and effective. Taking the technological lead in your sector may give a lead in sales. >From a public relations perspective, however, there are a few things to remember to ensure your video does what you want it to. THE HEAVY SELL MUST BE KEPT TO A MINIMUM. Despite appearances, your streaming video is not a commercial. At least it shouldn't be a hard- selling pitch for business. The Internet is still an environment where overt Mercury is frowned upon. Take a journalistic approach and create a video in the style of a news or documentary item that might play on the six o'clock news. Users want information and won't take kindly to downloading hype. THE PRODUCTION QUALITY MUST BE HIGH. This not the time to cost out the family video cam and come a filmmaker. Hire video producers who know what they are doing. And a word with regard to budget. You need not spend tens of thousands of dollars for the finished product especially if you take the journalistic entrance mentioned above. Through streaming video, Galbraith reaches customers he might not through traditional publicity and he touches them in ways a brochure could never do. His streaming videos do all the talking and, for the price of a single full-page ad in the local daily paper, he has produced a tool that can close about the sale all by itself. If you want to see it in action, chock out http://www.selectpropertygroup.com.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency By Michele Pariza Wacek Summary: I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.And, if you want to brand your business, then you need to get it… 2. The Seven Second Race: How to Draw Attention Your Ad By Rhonda Winn Summary: The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Article: You've decided to launch your globe-trot but you have no idea what would inspire others to… 3. Information Gathering & Delivery May Never Be The Same! By Bob Power Summary: Whether you are a consumer, an information gatherer, a business owner or someone that runs an organization, it is vitally important to read on.To understand this better, all you need to do is answer one of these simple questions:* as a consumer or information gatherer would you like total control of what information you see with No Spam, with No Junk Mail and with No Virus threats? Would it be beneficial to have your e-mail messages not end up in a Spam or Junk Mail folder, never to be … 4. How To Write Ads That Get Response By Lisa Packer Summary: Your print ads should do more than just get noticed. And you shouldn't keep running those 'name recognition' ads in the hopes that one day sales will happen, either. Because they don't have to be run over and over and over to be effective.So 'fire' your old ads today, and 'hire' new ones that really produce! Article: Your print ads should do more than just get noticed. Their job is to set off you business, and if all they do is lay existent and drag attention, they’re no different f… |
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