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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. From an Ad to a Web Site Sale Summary: Decisive reasoningdoes not mean that the reader will react logically.There are many factors and formulas (known and unknown)for why a reader will react to advertising. Reaction TheoryMy theory is that the reader will react one of threeways. a) They will react positively and most assuredly move into the fifth and final stage of the sale. b) They react negatively and your efforts have failed. Please note that you may sometimes use what I refer to as 'Negative Advertising'. If you track th… 2. Why your ads aren't working Summary: If your ad results are disappointing, here are the key things to look at:1) Message Is what your ad promises compelling? 4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they're interested, and b) People retain about 10% of the messages they're exposed to each day. Article:The president of a manufacturing suite recently asked me, 'Why isn't my advertisement working?' Have you ever been asked this question? Have you … 3. Overcoming the Advertising Challenges of Time and Space Summary: Encourage her to take the next step. However, before I get to the details, it helps to understand the dual way in which words affect our psyche. Words can lift our spirits, give us hope, and fire us into a fit of rage or ecstacy. That's because words normally have two meanings: the generally accepted meaning as defined in the dictionary, and the connotative or secondary meaning that is exclusive to the reader or listener. When you think of the word 'home' for example, you instinctively … 4. Successful Print Advertising Designs By Kristina Chu Summary: Your ad must have consistency in:o Logo o Color o Typography o Margins and borders o Layout o Spacing o Photographs and captions' You must also be consistent in your page lay out and other design elements like contrast, balance, etc.' On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement ' the main attraction and the necessary information for your prospective clients.For your print ads toArticle: Do you often see pri… |
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