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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Free (well, almost) Advertising and Lead Generation Summary:It occurred to me today, while driving along a road that I travel quite regularly that a lot of home business people are missing out on great low cost and almost free advertising. Because I read the same sign that I read each and every time I drive that road - 'Ron Bus Equipment Rentals Open Mon-Sat'.There is a multitude of inexpensive ways to advertise and generate leads for your business! Pop in daily to extract your leads and draw one of the names at the end of the month!If you're hos… 2. Top 3 Ways Great Copywriters Exploit Their Swipefile Summary: Top 3 Ways Great Copywriters Exploit Their Swipefile Easily the most important and valuable asset in any copywriters box of tricks is the 'swipefile'. and Some Glue Bet you've not done this for a while :) Once your collection of ads starts to grow, so does your swipefile of winning headlines, openings, bullets, guarantees and closings. So whenever you sit down to write your next ad, you'll instantly have at your disposal ready made templates to model and swipe. This will provoke fres… 3. Secrets of Successful Yellow Pages Advertising By Avery Manko Summary: Year after year the yellow pages are full of ineffective ads. If your budget cannot support the investment of a large ad, consider buying the largest ad you can afford and fill it with ad copy or keep a minimal yellow pages presence and put your money in some other advertising media. Ad copy is probably the most important element to a successful yellow pages ad. For about the cost of one month's yellow pages ad, hire a professional to create your ad. Article: Year per year the yellow … 4. We Need More Managers... Not Leaders! Summary: Based on that, management is just as important to achieving a goal as leadership wouldn't you say? And typically, for every leader with a compelling vision, a business needs a certain number of managers to organize the work and the workers, in order to achieve that vision. but can't get the people they manage to actually do the things necessary to accomplish that plan and those grand plans! Enough already! We need more managers -- or should I say people with management skills -- not mo… |
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