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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Can I Write and Print My Own Business Brochures and Business Cards? By Jan Kovarik Summary: Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business CardThe very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. This paper is a little heavier and will be a little more durable than print… 2. "Geek Speak" Summary: People who do this are guilty of'Geek Speak'.If you try to advertise your business and use 'Geek Speak', whileyou will most likely be understood by others in your field, youwill quickly lose the majority of people.No matter how knowledgeable you are in your field, don't try toimpress others with highly technical language - they won't have aclue as to what you're talking about. Article:In the dictionary, a Geek is defined as 'A fair performerwhose act usually consists of acerbic the head… 3. Is Your Business Phone Number Honest? By Mike McDaniel Summary: Your business is listed in the Yellow Pages whether you buy an ad or not. If it is all about them, they will remember all about you.Surveys show the majority of people look in the Yellow Pages for a name that seems familiar, either through past dealings or because of advertising or referral. Advertising is for them and then they remember you.For more about Yellow Pages, get my article "15 Tips for Better Yellow Pages Ads" MailTo:15TipsYP@BigIdeasGroup.com Article: Your program is li… 4. 10 Effective Ways to Boost Banner Click-through Summary: Though banner click-throughs havedecreased to less than 1.0% in the past year, it is stillpossible to achieve reasonably good click-through of 3.0% andabove.Below are 10 effective steps that I have successfully used tohelp my clients boost click-throughs on their banner campaigns.1. Do Your MathematicsDo your mathematics for each banner advertising campaign.Calculate the cost-per-visitor, cost-per-sale and return-on-investment ratios.For example: If a website charges you $20 per thousan… |
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