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'Ten Tall Tales of Traditional Marketing That Cost You Tons' Tall Tale #5 'Size matters - Bigger is better' By Jimmy Vee & Travis Miller Small, medium or large ' which one do you go with? It's not the size of your'umm'err'advertisement that counts, it's how you use it that really matters. Everyone generally wants a bigger ad so they can say more about their product, their business, their mission, their family, their home life and their dog'come on folks. If you have more than that it's probably too much, it's a waste and it's definitely not as effective as it could be. Article: 'Ten Tall Tales of Traditional Marketing That Cost You Tons' Tall Tale #5 “Size matters - Bigger is better” By Jimmy Vee & Travis Miller Small, medium or large – which one do you go with? It’s not the size of your…umm…err…advertisement that counts, it’s how you use it that really matters. This is the real truth in this little clichéd conversation. Why all the focus on ad size? Ad size is really only valid in print advertising. There are plenty of other marketing avenues that don’t require size differentiation, right? How about radio, strand and network advertising? Well let me start by saying this…if you are consumerism other than an proclamation medium that requires a size specification, you a cut above have one big budget. When I say big budget, I’m talkin’ 8 to 10 G’s a week to spend on the radio. That is the dollar figure you would have to shell out in a small to medium media market in order to effectively dominate with an electronic ad campaign. Subsequently, as we alluded to erstwhile you have to dominate one market segment and palaver yesterday you go spreading your message and ads all over the place. This practice of spreading your dollars and ads all random to multiple media outlets in small quantities is something we call “Spray and Pray;” it’s highly ineffective. A little here, a little there, just marking your territory like a dog would do. But guess what? We can’t really tell where dogs mark, only dogs can. So if your target convention is dogs you are on the right track. Keep it up! If not…keep reading. You probably aren’t spending 8 to 10 grand weekly. If you are, call me, and we’ll talk back and forth the best way to use that money. So now we are left with marketing choices that require us to decide: is bigger better? Bigger is not better, period. It’s not how big your space is that really matters. It’s what you put in it and the design that counts. The smallest size ad on a page can have more eye conjure and garner more response than the master one on the page. I know for a fact because we’ve done it countless times. Everyone generally wants a bigger ad so they can say more close upon their product, their business, their mission, their family, their home life and their dog…come on folks. This is getting ridiculous. Every ad can get the job done in 4 lines of copy or less. That’s right, 4 lines of copy or less. If you have more than that it’s probably too much, it’s a waste and it’s definitely not as effective as it could be. You probably have ads out their right now that are the big ones, with lots of info in them: slogans, pictures, mission, licenses, titles, insurances and tons of other useless stuff that is never effective. These ads are like a bad jazz musician, there is a lot attracted to out of the horn but they just ain’t sayin’ nothin’. This is all too often the contemporary literature case. You have to have realistic expectations for your ad and the copy must be fine-tuned to uncover the emotion that makes your customers buy! The old saying that a picture is worth a thousand words must not have been written by an expert copy writer! We can teach you how to make people have a starry desire for your product in with respect to ten words. Our “Gravitational Ad” format takes any size ad and turns it into a lead generating factory. You can learn more round this and how to create ads that are lead making monsters using our “Gravitational Marketing Road Map.” Never leave home without it! Tomorrow’s Tall Tale, you can’t get results overnight. YEAH, RIGHT! Get the full e-book 'Ten Tall Tales Of Traditional Marketing That Cost You Tons' and others at our website: http://www.scend.net/resources.htm
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