Tall Tale #8 "You need to be on the Internet"Learn Advertising on mps-advertising.com. Tall Tale #8 "You need to be on the Internet" article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
For example, a web site that is nothing but a big advertisement is a waste ' the only people who will visit your site are people who already know about your business, so why the big advertisement? If there isn't really anything you expect to receive from your customers via your web site, you may not need to 'be on the Internet.' Once you've determined what the desired output is, ask yourself what the site needs to do to yield that output. If you don't have a web site already, carefully apply these principles to find out if you need one, and if so, how it should be designed. Article: 'Ten Tall Tales of Traditional Marketing That Cost You Tons' Tall Tale #8 “You need to be on the Internet” By Jimmy Vee & Travis Miller The Internet is all too often mistreated and misunderstood as a “place to be,” or “something to be on.” Many companies treat the Internet like a billboard, but it’s not. People don’t surf by and see your web site. Your web site is a destination – but not the ultimate one (unless you sell your product online). Thinking of the Internet as a billboard or a place causes companies to design web sites that have too much or too little information. For example, a web site that is nothing but a big plug is a waste – the only people who will visit your site are people who yet know as for your business, so why the big advertisement? And when people do visit, they’re not likely to return. On the flipside, a web site that goes on and on and on nigh about the history, the people, all of the services you offer, can quickly contain too much information for it to be valuable. Rather than thinking of the Internet a place to be or something to be on, think of it as a tool. For most companies, their web site is not (or shouldn’t be) the main thrust of their marketing efforts. It is one tool in the arsenal. The way to hone the tool to be as effective as possible is fairly simple. Start by determining what your web site should punch in for YOUR BUSINESS. What net output do you desire? If there isn’t really either you expect to receive from your customers via your web site, you may not need to “be on the Internet.” Once you’ve determined what the desired output is, ask yourself what the site needs to do to yield that output. As a simple rule, if a piece of information doesn’t ultimately help you arrive in your goal, don’t include it on your web site. It’s important to understand, people probably don’t want to visit your site and spend their time reading in connection with you and how you got started and seeing pictures of your staff. That’s such a harsh truth, isn’t it? People want to learn one thing: how you can help them. If your web site does a good enough job convincing them that you can help them, they’re likely to give you what you want. So get what you want and get on with your life and let them get on with theirs. Don’t be a web hog. For some companies, this can be expert with one web page. For others it may take dozens of web pages. And for still others it may be impossible. They should considering skipping the whole “www-thing.” If you have a web site already, give it a test. Find out what it does for your business, your sales. Think creatively about how you can put it to work for you. If you don’t have a web site already, industriously ally these principles to find out if you need one, and if so, how it should be designed. A special tip: a “flashy” presentation rarely yields output – it just builds brand. That’s no longer one of your goals, is it? We have some very helpful and specific ideas fast by how to get what you want from your web site. They’re all jammed into the “Gravitational Marketing System.” Tomorrow we’re going to debunk that nonsense close by mixing business with pleasure. So dust off your twister game and get ready to mix it up! Get the full e-book 'Ten Tall Tales Of Traditional Marketing That Cost You Tons' and others at our website: http://www.scend.net/resources.htm
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Affiliate Marketing Programs...When only the BEST will do! Summary:As most of us know there are thousands of affiliate programs on the internet selling all sort of different things.It is a great way for sellers to market their wares, just get affiliates to sell for you and pay them a commission,usually anything from 20% to 50% of the asking price. It is also a great way for people looking to make money online, to become affiliates. Article:As most of us know there are thousands of pair off programs on the internet selling all sort of different things.It… 2. Moving Message Board By Paula Jones Summary: Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Boards are easily programmable, meaning you can display anything you want at any time you wish with different scrolling options.One need not to have high knowledge to operate these electronic boards. Article: Moving message stage right are used in the areas where continuous announcements, or other information are need to be displayed… 3. The Only Bad Advertising Is No Advertising - Or Is It? By James Burchill Summary: So repeating an advert works ' BUT' and this is quite an important 'but'' the advert must be having an effect (or working) for the repetition to be meaningful.Flogging a Dead HorsePermit me to explain. Experience tells us that this might be a fluke or a freak of circumstances so it warrants at least another run ' may be two.However, if the advert is not performing at all well after a couple of exposures to your market place, exposing that advert continuously will NOT (I reArticle: Depe… 4. Small Business Image By Lance Winslow Summary: Customers will judge you by:The clothes you wearThe way you carry yourselfThe equipment you useThe people you hireThe advertising you choosePhone conversationsYour work qualityCleanliness of your equipmentYour general appearanceLiterature, signage and business cardsLet's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. A positive image reflects integrity, success, customeArticle: The single easiest way to increase … |
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