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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Create Instantly Compelling Ads Every Time By Marc Gamble Summary: Then you'll realize how ridiculous some claims actually sound.Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.Try This: Look at your ad and compare it to your competitors' ads. Specifically, What's Your Advantage?If You Want To Disting… 2. Media Planning: Smart Choices for Your Success By Wendy Maynard Summary: An effective advertising plan will clearly identify and select the media that will provide the greatest amount of targeted exposure for your business.Your advertising plan should answer the following questions: What are your specific marketing objectives? How will you track the effectiveness of your advertising efforts?The marketing strategies you implement with your advertising plan will depend on the length of time your products/services have been on the market, how you've chosen to p… 3. The Power of FREE Summary: Every single daythousands of people from around the world are attempting tofactualize their dream of running an Internet business from home.And every single day, these same thousand people are searchingthe Net for that ultimate product or service that will BE theirhome business.Would you love to be the one selling these same people theproducts and services that they need? Article:Every single day thousands of people from throughout the world arelogging on to the Net for the very first t… 4. Make Your Business Cards Work By Robin Henry Summary: If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool.By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards.Business card contentEveryone knows what a business card contains, so I'll keep this brief and focus on what some people don't have on their cards. Make sure your cards have b… |
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