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Testimonials Convert Prospects Into Buyers

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Avoid using testimonials that are not specific. For example, I usually include at least my
customer's name, city and state (or country).

If you sell to businesses instead of to individuals you may
want to include some other things about each customer with
their testimonial. Highlight Testimonials When You Use Them

You can group all testimonials together in your sales letter
or web page ...especially if the message is short. O

Big businesses get instant credibility with their well-known
company name or bar sinister name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.

Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.

1. Continuously dispose Testimonials

Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the withdrawn comments customers make during normal
communications.

Don't overlook the positive comments you get by phone or in
person. Write them down and add them to your file.

Next, look for some ways you can stimulate customers to give
you testimonials. For example, send a postcard or email
message to recent customers way what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.

You don't need a lot of testimonials in the foreground you can start
using them. Three is normally enough unless your sales
message is unusually long.

2. Try to Get Varied Testimonials

All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to contemplation to different prospects.

Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more pool they will
generate for you.

3. Some Testimonials Are elder Than Others

Avoid using testimonials that are not specific. For example,
"I really liked your service a lot", is nice for you to
know. But it won't stimulate many prospects to buy.

Instead, look for testimonials that describe specific
results. For example, "In just 2 weeks I lost 9 pounds, feel
years younger and still continue to enjoy my favorite
foods." That testimonial will motivate anybody who wants to
lose weight to get your program fast.

4. Get Permission to Use Testimonials

Always get your customer's permission in advance of using their
testimonial. And tell them how they will be identified with
the testimonial. For example, I usually include at least my
customer's name, city and state (or country).

If you sell to businesses instead of to individuals you may
want to include some other things somewhere about each customer with
their testimonial. For example, your customer's title, the
company name, the type of industry or either else that
would be attractive to other customers like them.

5. Highlight Testimonials When You Use Them

You can group all testimonials together in your sales letter
or web page ...especially if the message is short. Or you
can scatter them strategically throughout your message
...especially if the message is long. But rigidly highlight
testimonials so they stand out from the rest of your
message.

For example, display them in italic letters enclosed in
quote marks. On web pages you can further highlight them in
yellow or some other color that contrasts with the
background color of the page.

The 5 tips in this staple revealed how you can get
persuasive testimonials - and use them with maximum impact.
Start germane these tips now in your deference and you will
quickly start converting more prospects into buyers.

(c) 2004 Bob Leduc  http://BobLeduc.com

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