"HUGE FREE Exposure With A Press Release! - Part 2"Learn Advertising on mps-advertising.com. "HUGE FREE Exposure With A Press Release! - Part 2" article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Here is the basic format for a Press Release: (You can also receive it via email at: mailto:pr_sample@emailexchange.org ) Subject of email should read: Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ] [ For the BODY of your email message, write: ] FOR IMMEDIATE RELEASE CONTACT: Your Name Company Name Street Address City or Town, State, Zip USA or Your Country Phone: Fax: Email: URL: Short one sentence headline. Gebbie Press: http://www.gebbiepress.com/ There are also Press Release Services that send out your Press Release - for you - to their established list of Media Contacts : For a Fee Press Release Service And, finally, here is the URL of a web site that has a list of things that annoy those that receive press releases for a living. Article: Here is the constitutive format for a Press Release: (You can also receive it via email at: mailto:pr_sample@emailexchange.org ) Subject of email should read: Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ] [ For the BODY of your email message, write: ] FOR IMMEDIATE RELEASE CONTACT: Your Name Company Name Street forensic City or Town, State, Zip USA or Your Country Phone: Fax: Email: URL: Short one sentence headline. This can be the same as your Email Subject Header. The 'KEY' is to make it a good one. The 'Subject' of your email message will either get your Message read eventually or deleted immediately. Maximum of three paragraphs. Cover the standard Who, What, Where, When, Why and How that media people deal with all the time. <---------End Press Release Text-----ŕ Why beset with a Press Release? If you have a good story, you can advance from HUGE FREE exposure to a real world bargaining of millions, perhaps even tens of millions of people online and off. A Press Releases must be sent to a media contact. Pick and think good who you send a release to consonant to what info it is that you are trying to publicize. For example, you do not want to send a release in all directions a new AUTO PARTS to the editor of a SEWING magazine. These media people can reach millions of people with just one Press Release. That is why it is so important to tap this FREE resource for publicity and exposure. So, how do you tap into the email gallantry of all these media pros? Visit the web sites of the top media outlets. Here you are going to need to do a little leg work. Or, rather, 'let your fingers…' :-) First, visit : Internet News desk - Partial Distribution List http://www.newsbureau.com/medialist/ This web site lists the names of 100's of media contacts that cheer Press Releases via email. Unfortunately, they do not provide you with contact information as they sell that as part of their business. But you can still make use of the list, as long as it is a list of media contacts that do transaction on and via the Internet. How do you get their contact info? Easy. First of all, make a short list of those media contacts that you think would be most interested in your Press Release. Keep in mind that MORE is not necessarily good in this case as your Press Release will be of interest to a narrow focus group of people. However, even a SHORT list of, say 2 dozen, Media Contacts Could exposure your message to 10's of MILLIONS, FREE! So, make use of your favorite Search Engine and find their web sites and also where to send your email Press Release. Once your list is complete, send out your Press Release on an individual basis, NOT bulk email or Bcc as this would make it too impersonal for the media contact. You want their email zip code and name to show up on the headers of the email you send them so they feel it is a single mailing just to them. They all know you are sending it out to many others but it gives a great illusion of chap exclusive. Want to tap into the big media outlets? Visit the web sites of ABC, NBC, CBS, CNN, etc. and you will find not only the email diatribe of the main offices but also many contact email wooing of the affilliates. ABC http://www.abc.com NBC http://www.nbc.com CBS http://www.cbs.com CNN http://www.cnn.com Here is supplemental FREE Resource that DOES supply you not only with the physical harangue of the Media Contact, but also with email method contacts when they are available: FAIR's Media Contact List http://www.fair.org/media-contact-list.html There are also services findable that will sell you a list of email addresses. I personally have never used one of these services so I suggest you investigate before you purchase. Gebbie Press: http://www.gebbiepress.com/ There are also Press Release Services that send out your Press Release - for you - to their established list of Media Contacts : For a Fee Press Release Service And, finally, here is the URL of a web site that has a list of things that upset those that receive press releases for a living. It makes several good points: Pet Peeves of the Press http://www.automatedpr.com/pet_peeve.htm If you do it all yourself, you will quickly find out that the time and effort you invest will be GREATLY rewarded.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are Major Advertisers Looking Beyond The Big Firms Summary: These same companies own a majority of the top advertising agencies such as The Arnell Group, BBDO Worldwide, DDB Worldwide, Goodby Silverstein, TDWA Worldwide, Mindshare, Ogilivy & Mather, MediaEdge:CIA, J Walter Thompson, Campbell Ewald, FCB, McCann Erickson, Leo Burnett, Fallon Worlwide, Arnold, Saatchi & Saatchi, Zenithoptimedia, and Starcom to name a few.The advertising world has close to 1500 advertising agencies of which a vast majority are independently owned but represent a min… 2. The SKINNY on Newspaper Advertising By Mike McDaniel Summary: You had to have an earlier impression about the product for the newspaper ad to point you to the location to buy it.There are 4 ways to use the newspaper for advertising.1) Display advertising from one column wide by 2 inches high to a full two pages, display ads can be so numerous the news stories have to be cut so both can live on the page.There is usually no protection. Good advertising "feels their pain".2) Classified advertising The effectiveness of classified ads varies by paper a… 3. 5 Innovative Ways To Advertise Your Web Site Summary: Directory LinkingCreate a directory of web sites on a specific topic.Give people the option of adding the directory totheir web site by linking to it. Get free advertising by placingyour web site or business ad on the product or inthe product package. Article:1. Directory LinkingCreate a directory of web sites on a specific topic.Give people the option of reckoning the directory totheir web site by linking to it. Put your mimicking advertisement at the top of the director's homepage. Th… 4. Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York Summary: There is probably no one who doubts that PPC is here for the long term. But, there are also other formats in the works such as rich media ads and video ads. In reality, the paid advertising market on the Internet is still in its infancy. They introduced a variety of bidding tactics which have been designed to help the bidder own the market space. This type of bidding can also help you find those markets which are untapped by forcing you to constantly analyze and re-analyze the mar… |
||||
