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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Tips on writing a successfull ad Summary: Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. Secondly, the content of your ad will determine which (and if) potential customers do in fact actually read your ad. DESIGNING AN AWESOME CLASSIFIED The four essential ingredients of an awesome classified are: ATTENTION - INTEREST - DESIRE - ACTION If your ad is missing any of these it is not an AWESOME Ad! WHAT TYPE OF AD SHOULD YOU USE There are three ad t… 2. Mortgage Marketing - Broadcast Advertising vs Direct Advertising By David Wells Summary: Do you know how to design and deploy a marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. But the truth is, any ad that you can accurately measure the results of falls into the category of direct marketing.The advantage of direct marketing is that it is more science than art. Article: Do you know how to design and deploy a marketing campaign?Even if your ad cut is small you should still plan and measure the resu… 3. VoIP Communications Joins Escape International as Representative of Team Manager Summary:Recent News and Press ReleasesThe Latest Announcements and Press ReleasesFor Immediate Release VoIP Communications Joins Escape International as Representative of Team ManagerMaking calls and talk to me with Voice over Internet Protocol (VoIP) becomes the newest communications providerPublished: December 6, 2004, 9:45 PM PST By VoIP Communications Show 'Talk To Me With VoIP' With Nate Perkins, http://www.nateperkinslive.comAtlanta start-up VoIP Communications with Escape International an… 4. Keep It Basic and Profit More Summary: There are a few problems with taking the supplied ads and buying ad space;Those ads are guides to get you started, not something to rely on forever.If you're using those ads, then everyone else is also.You can't seperate yourself as an 'expert' if you're doing the same as everyone else.The market is already saturated with those supplied ads and people are 'turned off' from them.Just buying ad space is not putting your ad where it needs to be.Do you really want to succeed at affiliate ma… |
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