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In the movie, 'Good Will Hunting,' the counselor, played by Robin Williams, lovingly confronts the disturbed young man in his office with the phrase, 'It's not your fault.' After a pause, Williams again says, 'It's not your fault.' After yet another pause, he again says, 'It's not your fault.' By the time the scene is done, the young man breaks down and cries. TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES You can't help but take a quick look at Barnum's ad and know he has TWO LIVING WHALES on display. Article: In the movie, 'Good Will Hunting,' the counselor, played by Robin Williams, lovingly confronts the disturbed young man in his office with the phrase, 'It's not your fault.' After a pause, Williams on the side says, 'It's not your fault.' After yet else pause, he from the beginning says, 'It's not your fault.' By the time the scene is done, the young man breaks down and cries. The counselor and patient hug. A transformation has occurred. It's a powerful moment in the film. It's unforgettable. And it's hypnotic. Why? Scene Two: My girlfriend and I are having dinner. We had gone out to see a movie. after all we drove through the city night, the top down on my new BMW Z3, as we held hands and breathed the fresh, cool air. Now, at dinner, we are feeling deeply close. At that moment by girlfriend leans over to me, looks me right in the eye, and asks, 'Do you know I love you?' I quickly nod and smile. Yes, of course, I know she loves me. She doesn't wink an eye. She albeit looks at me and says, 'Do you know I love you?' I laugh a little nervously. Yes, I know it, I reply. She doesn't stop. She back says, 'Do you know I love you?' I'm silent this time. Now I'm *really* hearing her. Suddenly my heart wells up with emotion. I feel an overwhelming amount of love in my chest. I look at my girlfriend and realize---truly GET---that she loves me. It's a moment I'll never forget. It, too, was hypnotic. Why? I've discovered that one of the most powerful tools of persuasion any hypnotic writer can have is simply this: Repetition. Don't dismiss this concept. It helped Robin Williams heal a troubled youth. It helped my girlfriend get into my heart. And it can help you influence your readers to do what you want. Repetition isn't new, of course. P.T. Barnum, maybe the best marketing mind the world has ever seen, used this concept back in the late 1800s. One of his ads had one line repeatedly saying.... TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES You can't help but take a quick look at Barnum's ad and know he has TWO LIVING WHALES on display. Advertising man and effect Kenneth Goode, in his 1932 book, 'Advertising,' wrote-- 'As a matter of fact, the greatest of all build-up tricks is that of persistently pounding away at the same suggestion while still keeping the astral of freshness of idea.' And Walter Honek, a mail-order genius who wrote the 1994 book, 'My fabulous Discovery,' said: 'Do not hesitate to repeat key words and phrases. Repeat them as often as necessary.' Repetition is hypnotic. It's what good hypnotists use to install their suggestions in your mind. Their repeatedly saying 'You are getting sleepy....' is said because, heard enough times, you WILL get sleepy. The same thing can happen in your writing. Consciously choose to to repeat your main points. Don't be on edge to re-say something. The more you repeat your simon-pure offer or rudiment reasons to buy, the more you will influence the reader's unconscious mind. Repetition is hypnotic. Repetition is hypnotic. Repetition is hypnotic. Just ask Robin Williams. Or my girlfriend.
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