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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Metrics: The Science That Makes the Art of Advertising Profitable By Stephen Steckly Summary: To find out more about this, let's look at a few simple examples.Let's assume you use a yellow pages ad, flyers, and radio ads to attract prospective customers.If you spend $12,000 per year on yellow pages advertising and this gets you 600 leads per year, you can calculate the cost of each lead by dividing the cost of the advertising by the number of leads you get. If your average sale is only $150 and your customers (on average) deal with you once every year, obviously a Lead Acquisi… 2. E-zine Advertising, An Affordable Alternative To Google Summary: However, this has been more difficult than you would like it to be. Google's pay per click advertising is an excellent alternative, except, It can be costly, depending on your keywords. There is however, an even better, and affordable option: E-zine Advertising, that is, advertising in on-line magazines. Let's do a comparison: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks (I'm a… 3. How to Improve Your Communication Skills Summary: Ah Ha!!Some people can't see your site the way you intended them to because their browsers aren't programmed for it! Now you hate the idea of losing all the pizzazz of your web page, but you do want people to see it right, so you find a little program online that allows you to see your site in the eyes of other browsers. You accept the idea of losing some of your site's glitz, because it's the only way to get it across to everyone you want to reach. You discovered that obstacle in the o… 4. 10 Ad Copy Secrets Summary: This will show people that you're not hiding behind your ad copy and will increase their trust. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. Article: 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publis… |
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