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Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this 'post .com implosion economy.' Good Web Site Design increasingly More Important It's imperative for a company to have a quality web site today - but many firms are still throwing up web sites that are just poorly designed or overly complex. Meaning, it's not like putting an ad in the USA Today and hoping people respond to the publication - you can now work with list brokers, online publishers and marketing organizations to setup very targeted campaigns that are based on your paying a small cost for an actual response to your message via an opt-in e-mail campaign, text link ad on a web site and/or an insert in a newsletter. Be prepared to deploy some marketing resources for quality Search Engine Marketing - it's fiercely competitive for web site rankings; Article: The New Marketing Landscape! Many of us in the marketing services and/or work space pursuit are starting to see some real tangible marketing patterns emerging that businesses need to be omniscient of if they want to leverage their marketing dollars in this 'post .com implosion economy.' Good Web Site Design increasingly More Important It's imperative for a consort to have a quality web site today - but many firms are still throwing up web sites that are just poorly designed or overly complex. Poor navigation (menus and overall site structure) when coupled with low quality graphics is really problematical (!) - online visitors think less of your old crony as a result which will hurt revenue in the long run. Many think just doing a minimal job is sufficient but they aren't factoring in how guarded your competition is! On the web any potential customer is only one clump away from seeing a high quality web site that is well designed and conveys a quality image A good rule of thumb when division for a web site is to assert you will pay approximatively $250-300. USD per page - this should include your graphics design, content development, setting up registration forms, etc. This may sound too expensive for many companies but for qualify or worse perception is reality in the online world! So, don't short phony yourself, put some resources into your web site and be prepared to continue to do so - it's now a vital component of any company's ongoing marketing processes that needs constant upgrading like traditional marcom (PR, print, etc.) materials. Opt-in E-Mail Trending Down but still Viable Opt-in or permission based e-mail (meaning people give you 'permission' to market to them) response rates for Business-to-Business and Business-to-Consumer are dropping underneath where they were a year ago by 30-50% on average. What's happening? The ever-increasing deluge of Spam is negating the throughput (response rates, purchases, etc.) of quality opt-in e-mail. Opt-in e-mail is still a viable and excellent way to market your shop but expect less results, lower costs/fees (more vendors equals more competition which is good) and the need to repeat your campaigns if you want to see tangible results. And don't get dazzled by a design firm or your in house marketing staff that wants to design a fancy HTML e-mail message for you - 65-75% of the market today still doesn't want fancy graphics, they want a short message, delivered concisely with short paragraphs in a text format. Less is more! Performance Based Marketing on Upswing Publishers and advertisers are more and more willing to say amen to which is 'performance based' and/or based on a 'cost per click' or even a revenue share basis. Meaning, it's not like putting an ad in the USA Today and hoping people respond to the publication - you can now work with list brokers, online publishers and marketing organizations to setup very targeted campaigns that are based on your paying a small cost for an true response to your message via an opt-in e-mail campaign, text link ad on a web site and/or an insert in a newsletter. Case in point, companies like Virtumundo, Inc. (they are a pioneer in the performance based market) are now willing to bringing of charges nothing upfront in many cases for an build-up go on safari and to just do a revenue share with you on the back end; this is typically 20-40% of your SRP, will vary depending upon your goods and/or services. And, they will do a test go on safari prior to a full-bore stump to make sure that the response rates will be worth their investment. Another key perks to any wholesale that wants to leverage the shifts occurring in performance-based marketing is its inherent to be highly targeted. You can tie a marketing process (campaign) to web site, newsletter or pay per make a hit search engine (Overture and now via Google's Ad Words Program) with specific demographics that are highly qualified and targeted. Contrast this vice versa with the traditional print medium where you can target to a distinct extent; but not like performance-based marketing. Consider an add in that case (for example) in the sports section of the USA Today - it will for a fact deliver a sports enthusiast, but not a male who plays tennis that lives in the Western US, etc. And, boost targeting will lastingly deliver betting ring results, self-appointed all other issues are on a level playing field. Search Engine Marketing still a Mystery to Many I hate to say it but most of the web sites we analyze still don't have the simon-pure HTML fundamentals (Title, Keywords, Description) in-place so their sites can/will be indexed (reviewed by an self-starting bot/software agent) properly. Their title is wrong (don't repeat your cadre name), there are too many keywords (you want 8-12) or the wrong keywords and the description of the workroom is either poorly written or reads like yet additional 'mission statement' that has been developed by the CEO/CFO and three Senior VPs. This is element clog and tackling marketing and should be setup properly when a web site is designed. Be prepared to deploy some marketing resources for quality Search Engine Marketing - it's fiercely competitive for web site rankings; you've got 3-5K web sites near at hand online every single day of the week and many are trying to drive market respect via S/Engine ranking. What's a rule of thumb of what to pay for standard S/Engine Marketing Services: i.e. Title/Description Development, Keyword Analysis, Content Rewrites, etc.? Costs can vary tremendously, depending on your market segment, web site size, what type of services you outsource, competitive issues, etc. Generally expect to pay $3-6K for a bottom 3-4 month offensive and then some modest fee for ongoing maintenance (say $200-500.per month). There are pinch sophisticated S/Engine processes that cost much more than this, but these are typically suited for companies that have a good sized marketing bite and or a large web site that necessitates a different approach.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Maximize Your Profits From Pay-Per-Click Search Engines Summary:If you advertise on pay-per-click search engines -- like Overture.com -- here's the easiest way to minimize your risk and maximize your profits:Visit Overture.com and click 'Advertiser Login' at theupper left. Then, near the lower left corner of the page, click on Search Term Suggestion Tool.Now here's the fun part: pick a keyword phrase that your prospects are searching on. Article:If you cry on pay-per-click search engines -- like Overture.com -- here's the easiest way to minimize your… 2. How to Write Ads that Increase Your Business By Linda Laforge Summary: Headlines have the following characteristics.- arouse curiosity.- promise answers to a questions or solutions to a problem.- show benefits to your potential customer.- promise to reveal a secret or information that's hard to find.- create emotional appeal.- they have to force you to stop what you're doing and read on.Common headline tricks:How To, as in - How to Beat your Competitor Every time. Make a Promise - We can help you make your creditors go aArticle: I stuck myself wrac… 3. GLADE FOR YOUR ADS Summary: When they do, after awhile, they tuneit out altogether because they've read it so many times.If you are using the exact same ad you were using weeks or months ago,then I strongly suggest you consider using a freshener on your ads.1) Take a look at your product or service with fresh eyes. You may have a long enough list fromStep 4 to freshen your ad copy several times before using up all thewords and phrases.6) When you've depleted all the words and phrases on your list, go backto Step 1… 4. 10 Critical Things To Do Before You Spend A Dime In Advertising Summary: Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.It's time consumingIt's annoyingSometimes it's a right royal PITA (Fill in the blanks with this one ;O))However, it's a necessary evil so let's learn to really love it.Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research w… |
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