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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Does Your Brochure Get You More Sales? Summary:Or does your brochure stop your prospects cold and kill sales you should have got? When you go to trade shows you probably pick up brochures. What do you do with them? In the majority of cases I'm willing to bet you either leave them to fester in the lovingly designed show carrier bag or you scan some of them and then throw them away. Do you read any of the brochures you get through the post or left by sales people? If you don't read brochures why do you think your prospects will? If you… 2. I Don't Want to be Different By Brian Grinonneau Summary: To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. To get their attention, look within your business and find all that you do differently and decide which of those elements your customers most want. Article: To succeed in today’s crowded marketplace where most of the products and promotion lo… 3. What Makes Advertising Successful? By DeAnna Spencer Summary: If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Unlike institutional advertising (toothpaste, cars, soap, etc.) which must rely on extensive market research, analysis, surveys and a lot of psychology to achieve success, mail order selling has a built-in "watchdog" to guard against waste and loss, and to help assure that every dollar spent will produce a profit...or at least tell you why it didn't, so you won't make … 4. How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales Summary:If you're using direct mail, and you want to boost your response, make sure you're using first class 'live' stamps, as opposed to using 'machine' stamped, or pre-sorted bulk rate mail. Nothing tells you 'Hey, there's a sales letter inside this envelope.' any more than a bulk rate indicia, or a piece of mail with a bar code above your prospect's name. And I'm not sure what the Royal Mail over in the UK does, or what postal systems outside of America do, but if you're here in the U.S., use… |
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