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AMD is traditionally the most expensive radio time because that's when more people listen. PMD is afternoon (PM) drive and is considered to be 4 to 7pm. Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight. Most radio stations offer two ways to buy ads. Like the newspaper inches committment, you are talking about over 400 ads per year per station. For more about radio get my article "Do Your Radio Ads Work?" Article: From meager youth in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get in relation to 8 percent of all publication bucks. Not bad when you consider the many ways to hawk your service or product They get their fair share seeing that radio works. With over twelve THOUSAND radio stations in the country, the music and news they sound effects is everywhere. Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely). The proclamation on radio targets you passively. You don't have to be looking at it or reading it to get the message. Radio’s strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call ‘em AMD and PMD. AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time inasmuch as that’s when more people listen. PMD is afternoon (PM) drive and is considered to be 4 to 7pm. Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight. Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too. Here are my tips for purchase radio ads + unchangingly use 30 second ads. If you can say the whole Lord's Prayer in 20 seconds, 30 is enough for your stunt (no matter what the media person says) + Buy promotion on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especially if you like classic Music) + Buy ads on two or more stations if possible. Few markets have one radio station so dominant that it reaches all the listeners. + Buy one week on one station, the next week on the other, back and fourth. Limit your buy to 4 weeks in any month, two on each station. 48 weeks per year gets thew same impact of 52 and saves 4. + Buy at least 12 ads a week (18 on each if you can net it) and tell every other month. + Insist on no overnight or evening ads. Ask for a package that puts you in AMD and PMD at a discount. Like the newspaper inches committment, you are talking practically over 400 ads per year per station. For more nigh about radio get my original "Do Your Radio Ads Work?" Send a regular eMail to MailTo:RadioAds@BigIdeasGroup.com Remember the media salesperson is interested in selling ads, not improving your business. It is up to you to be the expert and make the informed decisions. 120,000 Per Month With Google AdWords. - Learn the secrets I use to make over $120,000 every single month by advertising on Google AdWords. Download Cartoons - Brand New Niche! - 15+ Categories to Promote including: Radio Stations, Music, Movies, Games, Books, Cartoons, Tv, Screensavers, Software & more! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. "The Truth Must Be Told!" - A Review of "Magic Words That Bring You Riches" Summary: 'Ted's strategies earned me over $1,000,000 last year!' --- Mike Enlow, Masters of Marketing, Magnolia, Mississippi Although I'd like to explain the phenomenon behind these magic words, I'd rather you hear it straight from the horse's mouth - so I'm going to let Ted explain how he discovered these powerful words and phrases - and how you can use them to market successfully. Article:I once heard someone define publicity as someone 'truth well told.' By this lucent definition, Ted Nichola… 2. And the Banner Man Held His Banner High Summary:We hear it all the time: 'Banners don't work anymore!'But did 'banners' ever really work in the first place?The latest published figures seem to suggest that theaverage click-thru-rate (CTR) for a banner ad on theInternet is between 0.15% and 0.3%. Since the majority of billboardads are about branding and image, not direct response,the difficulty is clear.I recently ran a banner campaign for a web site whichshowed up-to-the-minute financial data on budget day.Banners were tactically plac… 3. Back-End Offers - Make Real Profits Summary: Often the real profits lie in back-end sales. Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The back-end offer should supply the answer to 'what's next?' It should be related in some way to the original product, and the most successful back-end products are higher-priced accessories that makes it easier of better for the buyer than simply having the original. A… 4. Adsense Isn't the Only PPC Game in Town Summary: For many marketers, Adsense was the first time they realized that they could make money from pay-per-click (PPC) advertising, rather than just spend money on it!But there are other PPC search engines who are willing to share their revenues with webmasters who place ads on their sites. The smaller PPCs do have some unique advantages of their own, that aren't found with Adsense.For example, most PPC engines will let you recruit affiliates and pay you an override on their earnings. Article… |
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