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What made them special were the extra bonus gifts that Mal included with them. You see each speaker at the boot camp, myself included, threw in some of our products and services I donated a thousand dollars towards copywriting along with a copy of my new manual 'How to Start an Internet Newsletter & use it to Grow Your Business ' Virtually Overnight!' Others gave software, conference tickets, telemarketing services and advertising consultations. Each speaker in turn donated some of his or her valuable products and services. All of a sudden everyone in the room saw the Mars Bars in a whole new light' And in less than ten minutes combined Mal raised $27,000 by selling just three ordinary Mars Bars! It was one of the greatest marketing lessons I have ever seen in my life. Article: The True Story Of The stupendous Twenty Seven Thousand Dollar Mars® Bars… © Chris Bloor 2002 I could hardly fancy my eyes. I was sat in the eyeball-to-eyeball encounter at Mal Emery’s $3,000 a head Ultimate Marketing Boot camp in Melbourne, Australia when Mal decided to a Mars Bar. The week or ever I had seen him do the same thing in my hometown of Perth and raise seven thousand dollars in a matter of a few minutes. Mal of www.malemery.com is known as the Australian mail order millionaire. They were just ordinary Mars bars. What made them special were the extra premium gifts that Mal included with them. You see each speaker at the boot camp, myself included, threw in some of our products and services I donated a thousand dollars towards copywriting longitudinally with a copy of my new manual ‘How to Start an Internet Newsletter & use it to Grow Your industry – Virtually Overnight!’ Others gave software, conference tickets, telemarketing services and publicity consultations. Each speaker in turn donated some of his or her valuable products and services. All of a sudden everyone in the room saw the Mars Bars in a whole new light… And in less than ten minutes mingled Mal raised $27,000 by selling just three ordinary Mars Bars! It was one of the greatest marketing lessons I have ever seen in my life. You see if you make your bonuses your product, you can sell more in ten minutes than most people do in a month. Stop and think of your products and services… What gruesome bonuses can you offer that will make your offers virtually impossible-to-resist? Try it. If it can sell Mars Bars for $27,000 just think what it can do for your products and services… PS The best thing with regard to seeing Mal raise $27,000 for three ordinary Mars Bars was seeing him donate 100% of it to help kids with cancer! ___________________________________________________________ Chris Bloor the ‘Crocodile Hunter’ of Ezine Marketing invites you to receive 12 Months worth of his Internet newsletter ‘Better Marketing Advantage’ http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html ___________________________________________________________
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Create A Killer Brochure: 9 Steps to the Perfect Piece By Michael Daehn Summary: If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. Link your brochure to the next step in the relationship.9 Copy Right Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language. Article:… 2. If You’re Tired Of Adverts That Don’t Work And Letters That Don’t Sell, Then You Must Read This By James Yuille Summary: Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. Yet sadly, far too few companies bother to tell their prospects what they can actually do for them.No, they're far too busy 'getting the name out there' or 'promoting our logo' If this is a little too close for comfort, consider this provocative statement:'If you're advertising for any other reason than toArticle: Over the 32 yea… 3. Tracking Offline Advertising Success by Measuring ROI Summary: Unless pure dumb luck is on the side of the business owner, a business simply cannot survive if it does not track the effectiveness of its advertising.Somehow, some way, a business owner or his marketing staff must look at their advertising and promotion budgets, and look at their advertising mediums and find a way to know which is doing the job for them and which is not.DISCOVERING WHAT MOTIVATES OUR CUSTOMERSSomehow, we must get our customers to tell us how they found us and what ad m… 4. 3 Tips to Reduce your Advertising Expenses Summary:3 Tips to Reduce your Advertising CostsAdvertising costs are a bitter pill to swallow for many small businesses. By keeping your local media informed of your business activities, including things like major sales, expansions, or trends in your business that customers would find interesting, you may open the doors to free publicity and save advertising dollars along with it.By piggybacking your ads with those of other companies, slightly reducing your frequency, and seeking PR opportuniti… |
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