The truth in AdvertisingLearn Advertising on mps-advertising.com. The truth in Advertising article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Most of us have seen at least a dozen different toothpaste commercials that claim, 'Three out of four dentists recommend....' You may have wondered, as I did, how each of these claims could be possibly be true. However, the FTC has many guidelines to help you find truth in your advertising: *Before you run an ad, you have to have a 'reasonable basis' for your claims. Article: Most of us have seen at least a dozen different toothpaste commercials that claim, 'Three out of four dentists recommend....' You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no stabilize consensus on which health-related products--aspirin, cough syrup, antihistamines--are the best. They are all recommended by 3 out of 4 professionals. Is it possible they are making false claims? The truth is that they are all telling the truth. When it comes to marketing a health product, the FTC (Federal Trade Commission) is systematically watching to make sure advertisers never tell a lie. Statements such as _____ reduces the risk of cancer, ______ removes harmful toxins from your water, or _____ fights plaque and reduces gingivitis, must all be substantiated. In other words, the products must do what they claim. To forgo the wrath of the FTC, it is uninterruptedly best to tell the truth close at hand your product or service, especially in the health industry. But what is truth? In subjective terms it is difficult to discern. However, the FTC has many guidelines to help you find truth in your advertising: *Before you run an ad, you have to have a 'reasonable basis' for your claims. A 'reasonable basis' is objective evidence that supports the claim. At a minimum, an advertiser must have the level of evidence that it claims to have. The statement 'two out of three doctors recommend...' must be supported by a reliable survey. *If the ad isn't specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim. *Ads that make health or safety claims must be supported by 'competent and reliable scientific evidence' - tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Any tests or studies must be conducted using methods that experts in the field deem acceptable. These are just a few of the guidelines to consider when making an publicity claim. But don't be too worried. As long as you tell the truth, the whole truth, and nothing but the truth, there is no reason to keep looking over your shoulder.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Advertising Inserts By Lance Winslow Summary: One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.Under no circumstances should you do inserts on Thursdays or Sundays. When placing an order for inserts be sure to ask whic… 2. 4 STEP FORMULA FOR HIGH PROFIT CLASSIFIED ADS! Summary:Ready to see your online advertising efforts explode?Here's my 4 secrets to writing high profit classifiedsthat bring me a huge return on investment.1) WRITE A GRAB THEM BY THE THROAT HEADLINE!What promise can the responder to your ad expect?'Get Rich Online Overnight With Information Products'!'Double Your Online Profits In An Hour'!'Never Work Again After Seeing My New Manual'!Each one of those headlines makes a strong promise,and every effective classified headline needs to doit. Arti… 3. 10 Secrets for Getting FREE Advertising Summary: They run your ad in their publicationin exchange for you running a comparable size ad for them inyours.10. Simply run a print orelectronic ad offering a free report of interest to mostpeople or to a particular target market . The objective is to convert the largest percentage of responses into sales, which is usually done with a 'tag-line' inviting the reader to ask for more information or a free report.Unleashing your imagination and have a powerful force working for you to help increa… 4. How To Get Thousands Of Dollars Worth Of FREE Publicity Summary:The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?What's newsworthy may depend on the particular media you are targeting. Sometimes the same news story can be pitched differently to suit the different news organizations.Here are some opportunities to get media coverage:Staff news If you employ an important new person, tell the press. The really good part of all this, is that a news story is worth far more in terms of credibility th… |
||||
