The Truth in AdvertisingLearn Advertising on mps-advertising.com. The Truth in Advertising article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
must be supported by a reliable survey. *If the ad isn't specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim. *Ads that make health or safety claims must be supported by "competent and reliable scientific evidence" - tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Article: Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no deep-dyed consensus on which health-related products--aspirin, cough syrup, antihistamines--are the best. They are all recommended by 3 out of 4 professionals. Is it possible they are making false claims? The truth is that they are all telling the truth. When it comes to marketing a health product, the FTC (Federal Trade Commission) is at every turn watching to make sure advertisers never tell a lie. Statements such as _____ reduces the risk of cancer, ______ removes harmful toxins from your water, or _____ fights plaque and reduces gingivitis, must all be substantiated. In other words, the products must do what they claim. To ward off the wrath of the FTC, it is steadfastly best to tell the truth to and fro your product or service, especially in the health industry. But what is truth? In subjective terms it is difficult to discern. However, the FTC has many guidelines to help you find truth in your advertising: *Before you run an ad, you have to have a "reasonable basis" for your claims. A "reasonable basis" is objective evidence that supports the claim. At a minimum, an advertiser must have the level of evidence that it claims to have. The statement "two out of three doctors recommend..." must be supported by a reliable survey. *If the ad isn't specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim. *Ads that make health or safety claims must be supported by "competent and reliable scientific evidence" - tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Any tests or studies must be conducted using methods that experts in the field deem acceptable. These are just a few of the guidelines to consider when making an build-up claim. But don't be too worried. As long as you tell the truth, the whole truth, and nothing but the truth, there is no reason to keep looking over your shoulder. Jane Jarvis knows the advisability of truth in advertising, and isn't intimidated to use it. 120,000 Per Month With Google AdWords. - Learn the secrets I use to make over $120,000 every single month by advertising on Google AdWords. Jesus: The Man And His Work. - Long lost lecture by Wallace D. Wattles, author of The Science of Getting Rich, reveals the shocking truth about Jesus! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy Summary: and your exposure to this 'celebrity' gave you some 'inside secrets' or 'back door knowledge' that led you to this startling discovery that became the evolution of whatever it is you're pitching... Then this IS the kind information you WANT to include in your sales copy! Be careful about wasting words in your sales copy -- nothing's going to hurt you more than this. Having wasted words in your sales copy is like watching a half-hour sitcom on television, but instead of good TV programmi… 2. How Much Advertising Can a Buck Buy? Summary: Not free advertising, but reasonably priced indeed.Thanks to a new website, http://www.wheresgeorge.com/ you can place your URLupon every dollar bill that passes through your wallet or pocketbook andthen track where it goes.First of all, it is the only advertising money you will ever get to spendtwice. Article:You know those fretting commercials for dial hereabouts long distance services?A dollar? What can you do for a dollar? Well, I've decided they aren't quiteas dumb as the ensemble … 3. The new Marketing Landscape! Summary: Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this 'post .com implosion economy.' Good Web Site Design increasingly More ImportantIt's imperative for a company to have a quality web site today - but many firms are still throwing up web sites that are just poorly designed or overly complex. Meaning, it's not like putting … 4. Three Keys to Crafting Successful Print Ads Summary:Want to create print ads that get results? So eyes will skip over those ads and find other open, clean ads to look at. To be successful, print ads must:* Capture the attention of your potential customers,* Encourage those potential customers to remember what you want them to do,* Then persuade them to actually do it. And use that value as a way to set yourself apart.Creativity Exercises -- Learn by exampleOne of the best ways to learn how to craft successful print ads is to study what's … |
||||
