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To be successful you have to know your clientele. precociously you even start putting together your tradeshow sit down and figure out, who are your clientele, what makes them unique, what are their interests, what are their values, and what makes the tick. One of the best trade show give aways I have ever heard of was a small hydraulics chaperon who gave away a wood wood panel with the cutouts of several interchangeable airplane parts at an space trade show. The engineers loved it as long as they could build in their own planes with the interchangeable parts. This cooperation was terribly successful they took their clientele into consideration and found something simple that would grace to their clientele.
Budget is other big factor in designing a trade show campaign. You need to know how much a lead is worth to you. It is critical that you keep your cost well since the profit per lead. This doesn't mean that you can't do something really cool. Even if you are on a low quiver there are things that you can that will dazzle you potential clients, just be creative.
Make it unique. It has to be memorable. Brochures are nice inasmuch as the give the information but they are limited as long as the person has to be interested at that moment or he/she has to sort through all of the other pamphlets to find it. You can see how they could easily get lost in the mess. A unique gift will help them remember your playfellow so that when they do have a need for your product they are more likely to remember you. Think of how memorable a squadron would be if they gave a rose with their logo printed on the petal. This works great as a trade show give away as things go it is memorable. With a gift like this, inflexibly give your potential prospect a way to contact your legion like a website or phone number. This allows customers to find out more far and wide your muster retrograde the trade show, even if they can't find the brochure.
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