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If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from the publisher, 'Your ad is scheduled to appear in the Oct.15 issue.' Now you're thinking that this can't be, because right now it's only Aug.15. You'll naturally have your own ad schedule.) Now, after waiting 10 weeks, and placing the ad religiously every Friday, Oct. 15 finally rolls around, and your ad appears. That way I know exactly which days I need to send the next ads in. As a side note, most ezines that offer free ads will only allow 1 ad per week, per advertiser. Article: If you've done any ezine publicity for a while, especially free ads, sooner or later you may receive something like this from the publisher, 'Your ad is scheduled to take a stand in the Oct.15 issue.' Now you're thinking that this can't be, as right now it's only Aug.15. 'I have to wait 2 months for my ad to come out? No way am I going to wait that long. It won't do me any good 2 months from now.' You could be wrong. Very wrong. There are several factors to consider here. Number 1 might be the fact that the ad is FREE! You can't overlook that! Number 2 is that free ads are placed on a 'first come, first served' basis. Number 3: It's equitable interest knowledge that we need to advertise on a continuous basis, not just when we feel like it. That means week attendant week in consideration of week. And planning ahead. Doesn't matter if it's free ads or paid, you have to keep at it, regularly. So, in our scenario above, let's expel it down and see how waiting 10 weeks will holding you in the long run. (It's not as bad as you might think.) Remember, you placed that ad on Friday, Aug. 11. And on Sat., Aug.12 you got the in addition notice that your ad won't appear until the Oct. 15 issue. Here's how you can 'catch up.' You placed your ad on Friday, the 11th. So, EVERY Friday, you place your ad again. And the next Friday, and the next. Always on Friday. (NOTE: these days and dates are only for example. You'll naturally have your own ad schedule.) Now, uniform with waiting 10 weeks, and placing the ad religiously every Friday, Oct. 15 finally rolls around, and your ad appears. But see what you've gained by placing it every Friday for that 10-week 'waiting' period. Your NEXT ad appears on Oct. 22, and the next on Oct. 29, and so on. (Again, it's first come, first served.) Sure, you had to wait 10 weeks. But isn't it worth it? Now all the ads you've been placing are derivation to appear. Now, of course, you have to continue sending those ads in on a regular basis, just as you have been, so they will KEEP opening every week. Especially with FREE-ad ezines, they will at times have a stack of ads, which is the reason for the delay in printing your ad. But, since they are free, we all need to have a little patience, be thankful for the free ads, and plan our advertisement way super of time. I keep a separate log sheet for every ezine I cry up in. That way I know exactly which days I need to send the next ads in. As a side note, most ezines that offer free ads will only allow 1 ad per week, per advertiser. Don't try to beat the system by sending in more than your one ad. It won't work, because you just might wind up having NO ad placed. thanks to all, the ads are free, so please respect the wishes of the publisher. You'll win in the long run. ++++++++++++++++++++++++++++++++++++++ copyright2000-01 BJ Evans http://www.dailybiz.com/warriors.htm You can make money with this Secret Site. You can use this dissertation but please leave it intact. ++++++++++++++++++++++++++++++++++++++
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Why Most Advertisements Stink! By Shawn Meldrum Summary: Question:'What do you think the most important part of any ad is? Your company name?' Your telephone number?' Your offer? Look at your own advertising.' What stands out?' What is in the largest print?' If it's your company name or logo hold out your wrist so I can whack it with a stick. What's the answer?' THE HEADLINE!! You see, without a good compelling headline it won't matter much how great your copy or you offer is, because few will Article: Question: What do you think the mo… 2. "Marketing Strategies from the Most Successful Small Businesses in America" Summary: The most important objective of conducting market research is to find out what markets your competitors are currently serving, where market opportunities exist, and which markets will be most profitable for your business. For example, if you find that none or only a few of your competitors currently offer same-day delivery of products, this may mean that there is a market opportunity to serve a group of customers who must have your products the same day they order them. This can be as b… 3. How To Get Free Publicity For Your Business Summary: Release writing isn't rocket science, but there are a few important tips and tricks to remember:'Make sure the release is dated, and has a contact name, address, phone number and email address. If you're releasing on the topic of your new range of motorbike helmets in Atlanta, you'd better make sure every bike magazine and local newspaper in Georgia gets a copy. Just make sure that the text is included in the body of the mail - most sensible internet users are a little suspicious of mai… 4. Do Your Radio Ads Work? By Mike McDaniel Summary: Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.Worse, most businesses don't have a plan to coordinate all advertising to the same messag… |
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