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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale By Dina Giolitto Summary: How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! How will you avoid the trap of creating ads that are anticlimactic?I write ad copy for a living. And if your product presentation is anticlimactic, your sales will suffer for it.How are the web marketing gurus able to create such aggressive ads, without being anticlimactic?Internet experts have something that everybody wants and only some people know how to gArticle: H… 2. Are You Wasting Your Time With Free Ezine Ads? Summary:There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all.This is especially true if… 3. Why Using an Ad Blocker Can be a Bad Idea Summary: Using an ad blocker though to block all ads on a site including text ads, banner ads, etc is wrong and here's why.Free Information makes the Internet Valuable.Do you like getting free news from major news sources? If you take away all free news sources like CNN, NY Times, and all major news sources, then take away all Travel sites, then cut the number of free information websites on almost any topic by 95% and what kind of internet are we left with?Would everything be a disaster on the … 4. SOME COPY TIPS FROM AN OLD HAND Summary: Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.One.Whatever copy job you are working on ' brochure, mailer, sales letter, press ad, website ' always include a headline. In other words, a headline that says: Buy this product and get this benefit.Two.Always remember, people don't buy products, they buy the benefits of owning those products. And if your copy doesn't make some kind of selling proposition, it isn't advertising ' it's a… |
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