Discover "No Results, No Pay" Radio Advertising AndLearn Advertising on mps-advertising.com. Discover "No Results, No Pay" Radio Advertising And article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Discover 'No Results, No Pay' Radio Advertising And Generate New WebSite Traffic. Charles Kangethe (c) Copyright 2004 Here's a simple way to use 'No Results, No Pay' radio advertising and build traffic for your website. Step #1 - Understanding 'PI' - Per Inquiry Advertising. Radio has a unique advertising format known as 'PI' or per inquiry advertising. 'PI's' main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners ! Inquiries are in the form of callers asking for more information. The radio station counts each caller, and re-directs them to your web site address. Step #2 - How To Start a 'PI' Campaign. Find a good directory of all commercial radio stations where you intend to advertise. Some sample Internet resources : http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International Other online resources can be found by searching for keywords like 'Radio Directories.' Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations. Note details such as : * Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules Listener profiles : < Article: Discover 'No Results, No Pay' Radio proclamation And Generate New WebSite Traffic. Charles Kangethe (c) Copyright 2004 Here's a simple way to use 'No Results, No Pay' radio advertising and prepare traffic for your website. Step #1 - Understanding 'PI' - Per Inquiry Advertising. Radio has a unique advertisement format known as 'PI' or per inquiry advertising. 'PI's' main sake is that your plug is aired and you ONLY PAY for inquiries phoned into the station from listeners ! Inquiries are in the form of callers appeal for more information. The radio station counts each caller, and re-directs them to your web site address. Step #2 - How To Start a 'PI' Campaign. Find a good directory of all newscast radio stations where you intend to advertise. Some sample Internet resources : http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International Other online resources can be found by searching for keywords like 'Radio Directories.' Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations. Note details such as : * Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules Listener profiles : * Age, * Income, * Sex, * Location. Step #3 - Decide on Strategy and 'Wanted Response.' Before you contact the radio stations, be express on strategy, goals and have your draft commercials in outline. * Are you promotion a product offer at your website ? Specify product details fully to leave alone paying for 'tyre kicker' inquiries. * Is your 'Wanted Response' to put in an opt-in list ? Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ? * Are you publicity for market research purposes ? Tell listeners how and why they should participate. * Decide how much you are prepared to pay per inquiry. Step #4 - Use Your Strategy To web A 'PI' Proposal Two aims in this step : * Make it as easy as possible for the station to schedule your commercial. * Negotiate the lowest Per Inquiry cost during the best publication time slots. Keep in mind : * Listener profiles you want to reach. * Times you want your plug to go on air. * Which plug will best deliver your 'Wanted Response'. Write to the ad manager by e-mail or normal mail. In your letter : * Introduce yourself. * Inform them this is a 'PI' Per Inquiry advertising proposal. * Inform them you of what you are trying to achieve, refer to your strategy. * Detail your product or service prices and how much you are considering paying for each inquiry. --------------------------------------------------------- Sidebar If your 'Wanted Response' is not selling a product, you must pay for inquiries out of your 'own pocket'. Negotiate a keen cost per inquiry !! --------------------------------------------------------- * Explain how you will handle all the administration For instance writing the spot Outline, handling product fulfilment, dealing with refunds and product support questions. Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*. This is practically *FREE* advertising, as things go you only pay for referrals once a sale is made ! Step #5 - How To Deal With Radio Ad Managers If you do not hear back within a few days, call the station. Commercial radio is a busy environment. Be prepared to explain yourself and autonomic reaction questions quickly and clearly. Radio ad managers are again and again looking for advertisers. That is their job and advertisement fees are the lifeblood of Commercial Radio. However, 'PI' is not the only money earner for stations, so be prepared for a polite but cool reception. If this happens, pick special station and start the process again. The rewards of a successful 'PI' electioneer will pay back your effort many times over. Step #6 - The materialistic Ad Write your commercial's outline to maximise your 'Wanted Response.' Write the outlines for at least two 30 second, and two 60 second commercials. Writing commercials for transplantation is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee. Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself. Listen to the station's ads, jingles, and blockade phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback. --------------------------------------------------------- Sidebar When recording for radio you may or may not want to use your own voice. Radio stations have 'Voices' to record your commercial for a fee yesterday it goes on air. They also have royalty free music to include with your ad. --------------------------------------------------------- Make your commercials memorable, with congenital contact information for listeners to follow up on. When such ads go on air during relevant programming, you can generate considerable traffic. ------------------------------------------------------------ In closing, 'just do it' and learn more than I can show you in a condensed article. Radio is often overlooked by online advertisers, but it can bring good results depending on your 'Wanted Response' and at a surprisingly low cost. Ad Managers are tasked with maximising revenue for the broadcaster. They are flexible and as long as you demonstrate a financial act of grace to the station, they will listen to your 'PI' proposal actively. This is good news for you for for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services. 'PI' is the lowest cost form of put in advertising. Make this a new part of your overall publicity strategy. ------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published generate from England. The 'Simply Easier' found name is your guarantee of high value, quality Marketing Products, Services and Resources. ----------------------------------------------------------- -
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are Safelists An Effective Way To Advertise? Summary: Every message that is sent should have removal instructions, so a person can be easily removed from the list.It is possible to reach thousands of potentialcustomers without ever receiving a spam complaint.You dont have to worry about losing your ISP, because it is not spam.There are thousands of safelists on the net, many of them free. Article: Are Safelists An Effective Way To Advertise?----------------------------------------First of all, what is a safelist? A safelistis a stores of e… 2. Understanding The Basics Of Advertising By Craig Valine Summary: It may be a mental, spiritual, physical, or financial benefit, but as advertising legend Maxwell Sackheim once said, "your product must have an excuse for its existence."Never start writing your advertisement until you're totally excited about the task at hand. And, most business owners (and some advertising agencies) don't understand that "the only purpose of advertising is to sell something."To learn how to write hard-selling copy and to master the basics of advertising from a world-c… 3. 10 Steps to Advertising Success Summary: The answer to that is, 'Yes!' Yourindividual ad writing ability can mean your ads getnoticed and leave the prewritten ones behind. Here are 10 steps to writing ad copy that will workfor you and increase your profits immeasurably. Offer something free in the ad itself,'just for looking'. Useyour ad in many media, including the newspaper classifieds.Track where your ad pulls from by using free or paid trackingservices that are out there. Article:Millions of people marketing on the Interne… 4. Power Headlines for Promotion Success By Judy Cullins Summary: If they have already put up their Web site book descriptions, the table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better. Sample how to's: -"How-to Quadruple your Web Sales in Just Five Months."-"How-to Put Ecstasy Back into your Love Life"-"How-to Find the Person of your Dreams"-"How-to Write your Print and eBook at the Same Time." 2. Power word Examples: Breakthrough, discoveArticle: … |
||||
