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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ads Don't Sell - People Do ! By Mike McDaniel Summary: Sales technique and service must follow advertising and unless it does advertising is a failure.The function of advertising is to bring prospective buyers into the store; How you advertise, how much you advertise and where you advertise, can all contribute to advertising's success or failure. Or worse, if you run them off before anyone has a chance to convert them.Everyone in the store should know the items being advertised and be able to explain or demonstrate them.Question your advert… 2. 2005 Super Bowl Ads... Winners and Losers Summary: As clich's it may be, it's still 80% less annoying than those whack rodents in pirate hats from a couple of years ago.The one stinky Bud Light ad was one that the ESPN crowd really dug - the parachute-less pilot heading out the door for the six of Diet Bud. An ad taking place at the Super Bowl should be IN the Super Bowl- done real time. For their light beer category, the ad with the head on the wall and the designated driver spot were the best for Bud Light.Pepsi's second year of an iT… 3. 10 Ways To Improve Your Print Ads Summary: Use the words 'you' and 'your' frequently and 'I' and 'We' less.6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company.7) Consider converting your ad into an advertorial. This can draw 28 percent more attention than a headline without quotation marks.9) Consider running your ad in black and white if you're using mostly text in the ad. Article:1) Include a coupon in your large ads. This can increase response from 25 to 10… 4. What Makes A Great Online Ad? Summary: In order to dothis, you will have to examine the classifieds for a few days.Which ones run day after day and are really commercial in nature.They all have something in common, and after awhile you can getto spot them.OK - with that behind us, we have to get our message across withwords - and only words. An'attention getter' is basically the title of your ad - you mustuse powerful words here - FREE GIFT, EARN WHILE YOU SLEEP, I WASREALLY STUPID etc. Don't tryto sell them here - you simpl… |
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