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Using The Popularity of Celebrities and Currrent Events to Promote Your Business

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When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc.

The Strategy

After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?

There are t

In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.

The Idea

Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.

The idea is to combine mini sites that target this market.

We call these "pop surfer" sites.

It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent charge of qualified traffic.

To get an idea of the type of traffic, have a look at these sites:

http://buzz.yahoo.com

http://50.lycos.com

http://www.wordtracker.com

http://www.google.com/press/zeitgeist.html

Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are near the most visited sites on the net.

The "Pop Surfer" Mini Site

The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.

When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' hearing while they are searching for their favorite artist, news story, etc.

The Strategy

After we have our "pop surfer" mini site(s) presentable and listed in the engines, how do we use it get customers to our businesses?

There are two models that we will call the Indirect model and the Direct model. Each grease has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.

The Indirect Model

This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". then we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary proceeding site.

This works seeing that exchanges take a premium us to target our visitors. When signing up for an exchange you are usually asked what order you want exposure in. They often give you a list with such categories as Health and fitness or must Opportunities. This gives us control over where we want our primary sites' information viewed.

Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.

There are several types of exchanges. The more popular ones are:

Banner Exchanges, which gives picture exposures in exchange for placing other banners on our site.

Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site organism displayed (as an exit pop under window) on someone else's site.

The most powerful, however, are:

Opt In list exchanges. These are special, seeing in every marketing circle, the number one rule for promoting your online small business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.

How they work is when someone enters or leaves your site, a list of newsletter, or syndicate opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED subdivision THAT YOU CHOSE when you signed up.

Put the exchange code(s) on your "pop surfer" sites, and take traction of the traffic.

The Direct Model

The direct model is more of an indirect expect in that we may not necessarily use the "pop surfers" for our primary project but we can still profit from them.

How?

One way is by utilizing Pay Per Click. Not pay per be successful in the sense that we bid for our sites' exposure in a search engine, but Pay Per tap in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the dictate clutch for that click. If you use pay per plump strategically, it can be very profitable.

Merchant hook up programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.

Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an get into program. There are many out there.

Finally, you don't only have to look for collateral programs. If you have a cartel or product that you think might feed to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.

Do your research for your pop surfer page topic. You can bet that if a hue and cry or topic has recently made news, the traffic is sure to follow.

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